Key Responsibilities

A. Franchisee Collection Center (FCC) Network Expansion

• Identify potential high-footfall locations and manage the end-to-end onboarding of recent Franchisee Collection

Centers across urban and semi-urban catchments.

• Collaborate with regional sales teams to establish partner commercial terms, franchisee enablement kits, and

trade engagement drives.

• Provide marketing and promotional launching support for newly onboarded collection centers to accelerate

early footfall and ROI.

B. Channel Partner Engagement, Rewards & Recognition (R&R;)

• Conceptualize, implement, and manage structured Channel Partner Loyalty & Engagement programs (monthly,

quarterly, and annual tiers) to drive franchisee retention and mindshare.

• Design performance-linked Rewards & Recognition (R&R;) frameworks, trade schemes, slab-based incentives,

and contest rollouts to motivate collection center owners and staff.

• Organize regional Partner Meet events and milestone celebration ceremonies to foster long-term partner

relationships.

• Track partner sentiment, program participation rates, and ROI on R&R; spends, continuously refining incentives

to drive repeat business and test volume growth.

C. Brand Management & Trade Marketing Integration





• Translate national brand strategies into effective regional trade marketing plans that improve brand visual

salience across franchisee collection points.

• Develop localized trade push strategies, point-of-sale marketing materials (POSM), and in-store merchandising

toolkits for collection centers.

• Align brand identity with trade partner communication to ensure consistent, premium brand visibility across all

regional touchpoints.

D. Preventive Package Development & Localized Offerings

• Design, package, and position consumer-centric preventive health packages tailored to regional demographics,

disease burdens, and price sensitivities.

• Execute seasonal health campaigns, wellness screening drives, and targeted B2C consumer promotions.

E. B2C Organic Growth & Catchment Activation

• Drive walk-in test volumes and direct home-collection bookings through hyper-local Below-The-Line (BTL)

marketing activities (e.g., RWA camps, pharmacy tie-ups, local print/flyer drives).

• Implement footfall enhancement campaigns, loyalty initiatives, and localized digital/hyper-local promotional

tactics.

📌 Manager- Channel MarketingC)- Mumbai(Diagnostics) (Thane)
🏢 Lifecell
📍 Thane