Drive end-to-end governance, transformation, and effectiveness of the promoter ecosystem while leading retail visibility programs, process excellence, digital transformation initiatives, and performance management frameworks. The role will ensure solid governance, superior channel execution, promoter productivity, seamless payroll operations, retail branding excellence, and scalable business growth.

Role & responsibilities:

Promoter Program Governance & Operations

- Own end-to-end promoter program governance across business verticals.
- Drive manpower planning, deployment effectiveness, attendance governance, and productivity tracking.
- Ensure robust payroll governance and timely salary disbursement.
- Lead vendor governance, invoice management, reconciliation, and closure of pending commercial transactions.
- Manage promoter budgets, utilization tracking, and financial controls.

Process Excellence & Capability Building

- Design, implement, and continuously improve SOPs across the promoter and Team Leader lifecycle.
- Strengthen governance mechanisms, compliance controls, and audit readiness.
- Lead capability-building initiatives for promoters and field leadership teams.
- Establish standardized operating frameworks across regions.

Performance Management & Analytics

- Develop promoter performance scorecards, segmentation frameworks, and productivity measurement systems.
- Establish intervention mechanisms for underperforming promoters.
- Generate actionable business insights through daily, weekly, monthly, and quarterly dashboards.
- Monitor key productivity, conversion, reach,



and cost metrics to improve ROI.

Digital Transformation & Automation

- Lead promoter ecosystem digitization initiatives through app enhancements and workflow automation.
- Drive process simplification and technology adoption across field operations.
- Implement business intelligence and self-service reporting solutions.
- Partner with technology teams and external partners to deliver scalable solutions.

Retail Visibility & Brand Execution

- Develop and implement retail visibility strategy aligned with brand identity and channel requirements.
- Standardize signage, visibility assets, display guidelines, and retail branding architecture.
- Lead design, development, and deployment of visibility assets across priority channels.
- Ensure quality execution, compliance, and effectiveness of retail visibility programs.

Stakeholder & Partner Management

- Collaborate with Sales, Product Lines, Finance, HR, Technology, Regional Teams, and external partners.
- Drive alignment between business priorities and execution plans.
- Manage agency and vendor performance through defined SLAs and governance reviews.
- Ensure timely closure of critical business deliverables.

Preferred candidate profile:

Education

- Graduate in any discipline.
- MBA/PGDM preferred.

Experience

- 7-12 years of experience in Trade Marketing, Sales Operations, Promoter Management, Retail Excellence, BTL Activations, or Sales Capability Programs.
- Experience in Consumer Durables, Electricals, Building Products, FMCG, or Retail-focused industries preferred.

📌 Retail Transformation Manager @ Crompton (Mumbai)
🏢 Crompton Greaves Consumer Electricals
📍 Mumbai