Roles & Responsibilities

- Drive demand generation, market share growth, and brand visibility across the assigned region.
- Execute farmer engagement programs, crop campaigns, product promotions, and field marketing activities.
- Lead NPI, product launches, GTM initiatives, and inventory liquidation.
- Analyze market trends, competition, and growth opportunities.
- Coordinate with sales teams and manage regional marketing activities and budgets.
- Conduct training programs for teams and channel partners.

Preferred Candidate Profile

- 8+ years of experience in Agrochemical/Pesticide Marketing.
- Strong experience in field marketing, farmer engagement, demand generation, NPI, GTM, and product launches.
- Valuable knowledge of the UP/Lucknow market, crops, and distribution network.
- Currently working as State Marketing Manager, Regional Marketing Manager, or equivalent.
- Proven team management and sales coordination experience.
- Qualification: B.Sc Agriculture / M.Sc Agriculture / MBA (Marketing) preferred.

Regards

Meera Murali E

Assistant Consultant - Sourcing

[email protected]

persolindia.com





Sriram Samanthu Chambers, # 3287,
12th Main Indiranagar, Bangalore I India

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📌 Regional Marketing Manager, (Lucknow)
🏢 PERSOL
📍 Lucknow