Key Responsibilities

- Plan and execute email marketing campaigns for existing databases and current prospects, including segmentation, sequencing, subject-line testing and email deliverability.
- Execute Account-Based Marketing (ABM) initiatives by building target account lists, identifying buying committees and coordinating personalized outreach across email, LinkedIn and WhatsApp.
- Design lead-nurturing journeys, lead-scoring models, behavioral triggers and lead-routing processes in collaboration with sales.
- Source, enrich, validate and maintain prospect databases, ensuring data accuracy, deduplication and list hygiene.
- Plan and manage paid search and paid social campaigns, landing pages, campaign offers and budgets; monitor cost per lead.
- Execute event and webinar marketing campaigns, including pre-event outreach and structured post-event follow-up.
- Track lead sources and campaign attribution through CRM systems and prepare monthly reports on leads, qualification, conversion and cost per lead.




- Coordinate with content syndication and lead-generation vendors to monitor delivery and ensure leads are followed up.
- Create and proofread marketing content as required.

Required Skills and Experience

- 3-6 years of experience in B2B demand generation or marketing operations, preferably in SaaS or enterprise technology.
- Hands-on experience with marketing automation platforms such as Zoho Marketing Automation, HubSpot, Marketo or ActiveCampaign.
- Experience running outbound email sequences at scale using tools such as Apollo, Outreach or Salesloft.
- Working knowledge of email deliverability and campaign performance metrics.
- Experience with CRM platforms such as Zoho CRM, Salesforce or HubSpot.
- Familiarity with LinkedIn Sales Navigator and prospect data tools.
- Knowledge of Google Analytics, Google Ads and LinkedIn Campaign Manager is an advantage.
- Strong content writing, proofreading, analytical and campaign execution skills.

📌 Marketing Executive-B Demand Generation (Mumbai)
🏢 Think People Solutions
📍 Mumbai