Job Title: Sales Executive / Senior Sales Executive Delhi NCR

Company: Rushil Dcor Limited
Department: Sales & Marketing
Location: Delhi NCR
Industry: Laminates / Decorative Surfacing / Building Materials

Job Summary

Rushil Dcor Limited is looking for dynamic and result-oriented Sales Executives / Senior Sales Executives to drive business growth across Delhi NCR. The candidate will be responsible for generating new business opportunities, developing project sales, managing OEM customers, strengthening dealer and distributor relationships, and achieving assigned sales targets.

Candidates with experience in the laminate or decorative surfacing industry and strong exposure to project sales, project handling, OEM sales, and channel sales will be preferred. Hands-on project sales experience is a key requirement.

Key Roles & Responsibilities

1. Project Sales & Project Handling

- Identify and develop sales opportunities in residential, commercial, hospitality, retail, and corporate interior projects.
- Build relationships with architects, interior designers, builders, developers, contractors, and project consultants.
- Generate project leads, conduct product presentations, and promote laminate products for project specifications.
- Follow up on ongoing projects and convert leads into confirmed orders.
- Coordinate with customers and internal teams for quotations, pricing, order booking, delivery, and project execution.
- Maintain an updated project pipeline and track project progress until closure.

2. OEM Sales

- Identify and approach OEM customers, including furniture manufacturers,



modular kitchen manufacturers, and interior solution providers.
- Develop new accounts and maintain strong relationships with existing OEM customers.
- Conduct product presentations, coordinate sampling, negotiate commercial terms, and follow up on orders.
- Generate repeat business and expand the company's OEM customer base.

3. Channel Sales

- Manage and develop relationships with dealers, distributors, retailers, and other channel partners.
- Identify potential dealers and support expansion into new markets.
- Drive primary and secondary sales to achieve assigned targets.
- Monitor product availability, stock movement, customer requirements, and competitor activities.
- Support dealer engagement, promotional activities, and product awareness initiatives.
- Follow up on payments and coordinate with the concerned team regarding outstanding collections.

4. Market Development & Customer Relationship Management

- Conduct regular market visits to identify new business opportunities and generate leads.
- Build solid relationships with architects, designers, contractors, dealers, and key customers.
- Gather market intelligence on competitor products, pricing, customer preferences, and market trends.




- Promote the company's laminate and decorative surfacing product portfolio.
- Ensure customer satisfaction and maintain long-term business relationships.

5. Sales Planning & Reporting

- Achieve monthly, quarterly, and annual sales targets.
- Prepare sales forecasts, customer visit reports, and project pipeline updates.
- Maintain records of leads, quotations, order bookings, sales performance, and collections.
- Submit regular sales reports and market feedback to the reporting manager.
- Coordinate with internal teams to ensure smooth order processing and customer service.

Candidate Requirements

- Graduate in Business Administration, Marketing, Commerce, or a related discipline.
- 37 years of relevant sales experience.
- Experience in the laminate, decorative surfacing, plywood, panel products, or building materials industry preferred.
- Strong exposure to project sales and project handling is essential.
- Experience in OEM sales and dealer/distributor channel sales.
- Good understanding of the architect, interior designer, builder, and contractor network.
- Strong communication, negotiation, presentation, and customer relationship skills.
- Willingness to travel extensively across the assigned territory.

Key Skills

Project Sales | Project Handling | Laminate Sales | OEM Sales | Channel Sales | Dealer Development | Architect & Interior Designer Relations | Lead Generation | Business Development | Customer Relationship Management | Market Development | Sales Target Achievement

📌 Senior Executive (New Delhi)
🏢 RUSHIL DECOR
📍 New Delhi