Job Description Long Arm Technical Force (LATF)

Position Overview

The Long Arm Technical Force (LATF) is a specialized deployment designed to strengthen

UltraTech Cement’s Wires & Cable Division at the District / Taluka level by driving demand

generation through extended customer reach.

LATF will act as on-ground technical ambassadors, engaging directly with customers,

influencers, and channel partners to promote products and solutions.

Key Responsibilities

Customer Engagement & Conversion

• Visit construction sites (IHB / Non-trade) to convert new sites and from competing wire

and cable brands to UltraTech W&C.;

• Promote a solution-based selling approach to customers, influencers, dealers, and

retailers.

Influencer Management

• Build relationships with contractors, electricians, engineers, and architects.

• Provide technical guidance and value-added services.

• Promote Loyalty scheme

Market Development

• Identify current construction sites and generate demand at UltraTech-targeted projects.

• Promote Premium wire products in construction sites.

• Identify gaps in dealer networks and recommend new appointments.

Competitive Intelligence

• Monitor competitor activities (Polycab, KEI, RR Kabel, Finolex, Havells, etc.).

• Report site-level intelligence to the sales team.

Reporting & Governance





• Submit weekly route plans and daily site visit reports.

Eligibility Criteria

Education:

• Diploma or Graduate in Electrical Engineering (0–1 years of experience preferred) with

flair in sales.

Alternate Qualification:

• MBA candidates from local colleges may be considered in the absence of suitable

technical candidates.

Other Requirements:

• Must own a two-wheeler with a valid driving license.

• Preference for local candidates.

Induction & Training

• One-week induction and training conducted by the training team, including classroom

sessions and exposure to live construction sites.

• Training covers product portfolio, customer engagement, and reporting tools.

Tools & Kit Provided

• Branded PPE and ISI-marked helmet.

• Branded bag, diary, visiting cards, samples, demo kit and presentation folder/ Product

literatures.

Reporting Structure

• Reports to the Sales Team.

• Performance will be monitored by the Sales Team.

Expected Impact

• Strengthen demand generation from IHB and small project sites (Lead conversion)

• Increase brand and product awareness among customers, influencers, and channel

partners.

• Drive premium product penetration.

• Stronger engagement with customers, influencers and channel

• Effectively counter competitor activation models.

📌 Field Sales Officer (Bengaluru)
🏢 CIEL HR
📍 Bengaluru