Key Responsibilities

- Plan, set up, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), and other channels as needed.
- Manage daily budgets and bids to maximize ROAS, lower CAC, and hit lead and conversion targets.
- Run A/B tests on creatives, audiences, copy, and landing pages, and scale the winners.
- Track campaign performance in Google Analytics (GA4), Google Tag Manager, and ad platform dashboards; pull daily and weekly reports.
- Build audience segments and retargeting funnels, and work with the design team on ad creatives.
- Monitor spend against budget and flag risks or opportunities early.
- Stay current on platform updates, trends, and competitor activity, and bring new channel ideas forward.

Required Skills & Qualifications

- 13 years of hands-on experience running paid campaigns on Google Ads and Meta Ads.
- Working knowledge of GA4, Google Tag Manager, and conversion tracking / pixel setup.




- Comfort with campaign metrics: CTR, CPC, CPM, CPA, CAC, ROAS, and conversion rate.
- Strong analytical skills and comfort working in spreadsheets (pivot tables, basic formulas).
- Explicit written and verbal communication for reporting and cross-team coordination.
- A bachelor's degree, or equivalent practical experience.
- A test-and-learn mindset and the discipline to optimize against targets.

Good to Have

- Experience with app install campaigns and app marketing (Apple Search Ads, Google UAC).
- Familiarity with ASO (App Store Optimization) and the mobile growth funnel.
- Exposure to LinkedIn Ads, programmatic, or affiliate channels.
- Basic design sense or comfort with Canva for quick creative iterations.
- Experience with CRM / marketing automation tools and email campaigns.

📌 Performing Marketing Associate (Noida)
🏢 Applore Technologies
📍 Noida