Position - Head of Marketing

Location - Kurla - Kanakia Zillion, Mumbai

Experience - 7 - 8 Years

Function - Marketing & Growth

Employment - Full-time

About VRO

VRO is building an AI-powered conversational marketplace exclusively for men, bringing together Fashion & Lifestyle, Grooming & Care, Health & Nutrition, and Sports & Fitness.

We are looking for a marketing leader who can build a distinctive brand, create demand and establish a 360 marketing engine from the ground up.

The Role:

We are seeking an entrepreneurial, creative and commercially driven Head of Marketing with experience across brand building, digital marketing, performance marketing, social media, integrated campaigns and offline activations.

This is a hands-on leadership role in an early-stage startup. You should be comfortable working in an evolving, unstructured environment, solving problems on your feet, taking initiative and building solutions without waiting for established processes or detailed instructions.

Key Responsibilities:

- Brand Strategy: Define VRO's positioning, brand narrative, marketing strategy and go-to-market plans.
- Digital & Performance Marketing: Drive paid media, customer acquisition, SEO, retargeting, conversion optimisation and marketing analytics.
- Social Media & Content: Lead social strategy, content calendars, creative direction, influencer collaborations and community building.
- Campaigns & Brand IPs: Conceptualise integrated campaigns, original marketing IPs, recurring content properties and innovative brand-building initiatives.
- Offline Marketing: Plan and execute on-ground activations, experiential marketing, events, partnerships and outdoor advertising.
- Campaign Planning:



Own marketing calendars, seasonal campaigns, launches, budgets and cross-channel execution.
- Team Leadership: Build and lead a lean marketing team while managing creative agencies, media partners, creators and vendors.
- Business Growth: Track marketing effectiveness against traffic, customer acquisition, conversion, orders, GMV and budget efficiency.

What We're Looking For:

- 7- 8 years of marketing experience in high-growth startups, consumer brands, digital-first businesses or established marketing agencies.
- Demonstrable 360 marketing experience spanning brand building, social media, performance marketing, digital campaigns and offline activations.
- A proven track record of building brands, executing impactful campaigns and creating differentiated marketing initiatives or brand IPs.
- Prior experience managing teams, agencies, budgets and cross-functional projects.
- Strong creative thinking, consumer understanding, analytical ability and commercial acumen.
- A proactive, resourceful problem-solver who can operate independently and adapt quickly to changing priorities.
- A hands-on mindset, with the ability to move seamlessly between strategy, ideation, execution and performance reviews.

Who Will Thrive at VRO?

We are looking for an established marketing skilled with an entrepreneurial mindset: someone who can think big, execute with limited resources, bring fresh ideas to the table and turn ambiguity into action.

If you thrive in fast-moving environments, enjoy building from zero to one and want to create a distinctive consumer brand rather than simply manage an existing playbook, we'd like to hear from you.

We prefer male candidates who are locally from Mumbai.

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