We’re looking for a YouTube & Instagram Growth Strategist to be the driving force behind our content and brand communication — 1.6M+ YouTube subscribers, 200K+ IG audience, and a fast-growing business in the Numerology space.

This is a seat at the creative table —to build a content machine that actually performs and scales.

If your idea of a good time is thinking about content, breaking down what works, and building systems that turn ideas into results — please read on ?

Hours: Full-Time

Location: New Delhi — This is essential. We not looking for someone remote. We’re looking for someone who works with the team IRL, closely and consistently.

Salary: ₹14 LPA – ₹18 LPA

Experience: 5-8 Years

What You’ll Be Doing

Own the Creative Vision

You are the CEO of this media product. You’ll set the strategic direction of the channel — drawing on channel data, competitor research, and platform trends — and translate it into clear weekly and monthly creative priorities. We should be able to ask almost any question about what we’re making and why, and get a confident, evidence-backed answer from you.

Drive the Ideation Machine

You’ll build a systematic, ever-evolving process for generating and evaluating video ideas. You’ll know what the audience wants, what’s trending, what’s working, what we should do next and you’ll bring consistency to how ideas are created and scaled. You’ll also translate these ideas into short-form formats for Instagram — understanding what works for Reels vs long-form, and how to adapt content without losing depth.

Master the Packaging

Title. Thumbnail. Hook. These are the things that determine whether a brilliant video reaches 100,000 people or 10 million.



You’ll own these decisions with both creative instinct and systematic testing

Structure the Content

You won’t be writing full scripts. Your role is to take the core idea and design how the content flows:

- What comes first
- What hooks the viewer
- Where key points should land
- How the narrative builds and retains attention

You’ll work closely with us to understand the topic, then translate it into a transparent, high-retention format that editors can execute.

Run the Production Pipeline

End-to-end ownership of long-form and short-form production (YouTube + Instagram) — from idea through to upload. You’ll manage video editors to a high standard, ensure filming days run effortlessly, and own upload hygiene down to the last pinned comment. The goal: a production machine that feels calm, repeatable, and world-class.

Live in the Analytics

Deep mastery of CTR, retention curves, watch time, and traffic sources — and the ability to translate all of it into clear creative decisions. You don’t just report what happened. You explain why, and you tell us what we’re going to do about it. You’ll track performance across YouTube and Instagram, understanding how metrics differ across platforms and what to optimize for on each.

What We’re Looking For

YouTube native — You’ve spent years watching long-form YouTube.



You have favourite creators. You think about the platform instinctively. Ideally you’ve grown a channel (or played a central role in one), but what matters more is that you get YouTube deeply.

Short-form instinct — You understand how Instagram works. You know what makes someone stop scrolling, what formats work on Reels, and how to adapt long-form thinking into short-form content that performs.

Packaging obsession — You can look at any video concept and immediately generate compelling title/thumbnail ideas. You test systematically and your instincts sharpen over time.

Systems thinker — You build processes that scale. You document what matters. You don’t rely on heroics — you build repeatable systems that make high-volume publishing feel calm and sustainable.

Data fluent — You live in YouTube Studio and Instagram insights. You understand which metrics actually matter across platforms — CTR, retention, watch time on YouTube, and hooks, holds, shares, and saves on Instagram. Most importantly, you don’t just read numbers, you translate them into clear content decisions.

AI-forward — You’re genuinely excited about using AI tools to get an edge, and you implement them quickly. The more experience the better, but the willingness to learn and go deep matters even more.

Proactive communicator — We should never have to chase you. You surface problems before they escalate and deliver updates that are actually useful.

High trust, high character — We’re a small, tight team. We’d rather have someone with slightly less experience and extraordinary character than the other way around.

📌 YouTube & Instagram Growth Strategist (New Delhi)
🏢 Destiny Sscience
📍 New Delhi