: YouTube Manager

Organisation: LawMic | Echoverse Media

Location: In-office role in New Delhi

Experience: 5 years

Employment Type: Full-time

Who We Are

We are a media start-up named Echoverse Media, based out of Delhi. We have launched a legal news portal named LawMic and are planning other digital products soon.

Role Overview

The YouTube Manager will be responsible for the end-to-end growth and management of our digital products' YouTube channels, from content planning and packaging to publishing, analytics and audience development.

What we want

1. YouTube Strategy & Growth:

Develop and execute a comprehensive YouTube strategy aligned with our editorial vision and audience-growth goals.
1. Channel Management & Optimisation:

Manage the end-to-end publishing process, including video uploads, titles, descriptions, tags, playlists, end screens, cards and subtitles. Optimise video packaging through compelling headlines, thumbnails and metadata to improve click-through rates and discoverability.

Apply YouTube SEO best practices to maximise organic reach.

1. Content Planning & Editorial Collaboration:

Recommend formats, series and storytelling approaches that can our content recognisable and shareable.
1. Analytics & Performance:

Track and analyse YouTube Studio metrics, including impressions, click-through rate, watch time,



audience retention, traffic sources and subscriber conversion.
1. Audience Development & Community Management:

Develop strategies to build an engaged and loyal YouTube community. Oversee comments, audience feedback, community posts and other channel engagement initiatives.

Explore opportunities for live streams, premieres and other interactive formats.

1. Platform Compliance & Monetisation:

Ensure adherence to YouTube’s community guidelines, copyright policies and monetisation requirements.

What you bring

+Five years of hands-on experience managing and growing YouTube channels.

+Demonstrable experience in channel strategy, video optimisation, audience development and performance analytics.

+Robust working knowledge of YouTube Studio, YouTube SEO, thumbnail and title optimisation, and audience-retention metrics.

+Experience working with video production and editorial teams in a fast-paced news environment.

+Strong understanding of digital video formats, audience behaviour and evolving YouTube trends.

+Experience in digital news, journalism, current affairs, legal content, public policy or educational media.

+Familiarity with YouTube monetisation, copyright management and content performance benchmarking.

📌 YouTube Manager (New Delhi)
🏢 Echoverse Media
📍 New Delhi