Job Title: Trade Marketing Executive

Company Name: Eastman Auto & Power Ltd

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The Trade Marketing Executive will play a key role in developing and executing trade marketing strategies to enhance brand visibility and drive sales across various channels. This position involves collaborating with sales teams and retailers to implement promotional activities, support product launches, and analyze market trends.

The Trade Marketing

Executive will be responsible for creating impactful point-of-sale materials, conducting market research, and managing trade budgets to optimize marketing effectiveness.

Key Responsibilities:

- Develop and implement trade marketing plans that align with overall business strategies.
- Collaborate with sales teams to identify key opportunities for promotional activities and product placements.
- Create and manage point-of-sale materials and displays to enhance product visibility.
- Conduct market analysis to track industry trends and competitor activities.
- Plan and execute product launches in retail environments.
- Monitor and manage trade marketing budgets effectively.
- Build solid relationships with retailers and distributors to ensure successful implementation of marketing initiatives.
- Analyze sales data and provide insights for continuous improvement of trade marketing strategies.

Skills and Tools Required:

- Strong understanding of trade marketing principles and sales strategies.
- Excellent communication and interpersonal skills.
- Ability to analyze data and generate actionable insights.




- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with marketing automation and CRM tools.
- Knowledge of market research methodologies.
- Creative thinking and problem-solving skills.
- Strong project management skills and ability to work under tight deadlines.
- Team player with a proactive attitude towards driving results.

Preferred Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or related field.
- Previous experience in trade marketing or sales support roles in the automotive sector is a plus.
- Experience with digital marketing platforms and strategies is advantageous.

Eastman Auto & Power Ltd is an equal opportunity employer and encourages applications from candidates of diverse backgrounds.

Key Responsibilities:

- Develop and implement trade marketing plans that align with overall business strategies.
- Collaborate with sales teams to identify key opportunities for promotional activities and product placements.
- Create and manage point-of-sale materials and displays to enhance product visibility.
- Conduct market analysis to track industry trends and competitor activities.
- Plan and execute product launches in retail environments.
- Monitor and manage trade marketing budgets effectively.
- Build strong relationships with retailers and distributors to ensure successful implementation of marketing initiatives.
- Analyze sales data and provide insights for continuous improvement of trade marketing strategies.

📌 Trade Marketing Executive (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram