Himalaya Wellness – Customer Marketing Manager – Trade.

Role Overview

Drive secondary sales growth, retailer engagement, brand visibility of OTC Portfolio through effective trade strategy, channel activations, Team engagement and data driven decision making.

Key Responsibilities:

Trade Marketing Strategy and Channel Development

- Plan, develop and execute trade marketing initiatives to drive sales growth, market penetration and brand visibility across the GT & NMT Channel.
- Ensure effective deployment and monitoring of primary and secondary trade schemes, Maximising the reach, compliance and ROI and governance of all the investment.
- Design and implement trade engagement programs to drive product penetration and secondary sales growth through cutting-edge trade activations and engagement.
- Build strong relationship with retailer, wholesalers and distributors through loyalty and engagement programs.
- Identify the opportunities for improving distribution, retail penetration and design Micro marketing activations plans in line with the growth ambition.

Instore execution and visibility

- Plan and execute in-store activations, promotions and merchandising activities.
- Ensure high quality POS Visibility and display standards across outlets.
- Monitor execution through field visits and coordinate with RCMM & Sales teams.

Sales Analytics and Market intelligence:

- Track Competitor pricing, schemes and market trends.
- Monitor Product wise sales, stocks movement and inventory rotation.
- Generate actionable insights through analytics and reporting.

New Product development:

- Develop and execute trade marketing plans for NPD’s & EPD’s,



ensuring effective trade readiness, availability and visibility.
- Co-ordinate with Sales, Marketing, Supply Chain, Es-sourcing to ensure successful lunch execution and achievement of launch objectives

Cross – functional collaboration:

- Work closely with sales, brand marketing, supply chain, finance and E-Sourcing teams for seamless execution of programs.
- Timely execution of all the market settlements, POSM deployment.
- Support product launches through trade engagement and retail activation programs.

Budget and performance management:

- Drive cost efficiencies through effective negotiation and management of activations agencies and vendor partners
- Optimize trade marketing investments by minimising wastage and ensuring maximum utilisation of allocated budgets.
- Manage trade marketing budgets and promotional spends effectively.
- Track KPI’s including secondary growth, distribution expansion, retail visibility metrics.

Desired Candidate profile:

5- 10 yrs of experience in Trade marketing / sales / channel marketing in FMCG or OTC industry and should have done a stint of ASM

Qualification:

MBA from a reputed institute

Skills and competencies:

- Strong understanding of trade marketing and retail execution
- Experience in managing multi channel distribution networks
- Strong analytical and market planning skills
- Excellent stakeholder management and leadership capabilities
- Ability to drive execution across large sales teams and distribution partners
- High level of communication ability and presentation skills energized and enthusiastic.
- Resilient, resourceful, and able to perform under pressure.

📌 Team Lead/Associate Manager - Customer Marketing (Bengaluru)
🏢 Himalaya wellness
📍 Bengaluru