Senior Manager – Performance Marketing / Paid Media

Location: Gurugram

Experience: 10 - 12 Years

Department: Digital Marketing / Performance Marketing

Employment Type: Full-time

About the Role

We are looking for an experienced Senior Manager – Performance Marketing to lead paid acquisition and revenue growth across our global e-commerce brands — Covers & All, Tarps & All, BannerBuzz and Best of Signs.

The ideal candidate should be strongly hands-on with Google Ads, e-commerce growth, analytics and performance optimization, while also having the ability to lead a team and develop scalable paid-media strategies across international markets.

Key Responsibilities

- Own paid-media strategy, budgets and revenue growth across multiple brands and international markets.

- Lead Google Ads across Search, Shopping, Performance Max, Demand Gen and YouTube.

- Manage and optimize Microsoft Ads and other paid acquisition channels.

- Drive improvements in ROAS, CAC/CPA, conversion rate, revenue and overall marketing efficiency.

- Develop campaign structures, keyword/product segmentation, bidding, audience and budget strategies.

- Own Google Merchant Center, product feeds and feed-related performance issues.

- Build monthly/quarterly media plans, revenue forecasts and budget allocation strategies.

- Analyze campaign, product, category and customer-level performance to identify growth opportunities.

- Conduct competitive, search-term, Auction Insights and incremental-growth analysis.

- Work closely with Technology,



Product, Creative, Analytics and Finance teams to improve paid-media performance.

- Own conversion tracking, attribution and funnel measurement across the customer journey.

- Drive A/B testing across campaigns, creatives, landing pages, offers and audiences.

- Identify and implement AI, automation and emerging advertising opportunities.

- Mentor and manage the performance marketing team and establish strong optimization/QA processes.

Must-Have Skills

- 8–12 years of experience in Performance/Digital Marketing.

- Strong hands-on experience with Google Ads and e-commerce advertising.

- Proven experience managing large paid-media budgets and delivering revenue growth.

- Strong expertise in Search, Shopping/PMax, Demand Gen and YouTube.

- Solid knowledge of Google Merchant Center and product feeds.

- Excellent understanding of ROAS, CAC, CPA, MER, LTV, conversion rate and profitability.

- Strong analytical and problem-solving skills.

- Experience with GA4, GTM, Looker Studio and Excel/Google Sheets.

- Experience in international/multi-country e-commerce is preferred.

- Team management/mentoring experience.

- Strong understanding of attribution, conversion tracking and marketing analytics.

Good to Have

- Microsoft/Bing Ads

- Adobe Analytics / Customer Journey Analytics

- BigQuery / SQL

- Affiliate & Marketplace advertising

- AI/GenAI and marketing automation

- Experience with US, UK, Canada and Australia markets.

📌 Sr. Manager (Gurugram)
🏢 Group Bayport
📍 Gurugram