Role DetailsTeam/ Function DRG Sameer | Sales

Location Uttar Pradesh, Bihar, Rajasthan

DesignationExecutive / Senior Executive / Assistant Manager Sales

Role Related Skills

- Territory Sales & Business Development
- Dealer & Distributor Relationship Management
- Market Coverage & Retail Execution

Role Objective

We are looking for a dynamic individual who will be responsible for driving primary and secondary sales, market penetration, and profitability for the Water Pumps, Fans & Appliances business within the assigned territory of Uttar Pradesh, Bihar, and Rajasthan. The role will focus on establishing and strengthening the local distribution & retailer network, expanding dealer and retail coverage, executing trade and promotional plans, and building solid on-ground relationships with channel partners. The incumbent will work closely with the Regional/Area Sales Manager to achieve territory sales targets and support the broader regional sales strategy.

Key Responsibilities•

Achieve monthly, quarterly, and annual primary & secondary sales targets for the assigned territory (UP, Bihar, Rajasthan).

• Identify and develop new markets within the territory, expanding the distribution footprint into untapped districts, towns, and rural pockets.

• Appoint, manage distributors, dealers, and retailers to expand market coverage within the territory.

• Drive retail visibility and product availability through regular market visits, beat plans, and merchandising.

• Ensure optimal product placement at distributors, dealers, and retail outlets to maximize shelf presence and visibility.

• Build and maintain strong day-to-day relationships with channel partners, resolving issues related to supply, schemes, and payments.

• Develop and nurture a robust network of trade partners, influencers, and key stakeholders across the assigned territory to support business growth.

• Execute local trade promotions, dealer schemes, and market activation programs as per the regional sales plan.





• Track and ensure timely collection of outstanding and overdue payments from dealers and distributors within the territory.

• Monitor competitor activity, pricing, and market trends in the territory and share timely input with the National Sales Head.

• Ensure accurate and timely reporting of sales data, market feedback, and stock/inventory positions at the distributor level.

• Coordinate with Supply Chain and Customer Service teams to ensure timely product availability and resolve customer/channel complaints in the territory.

• Manage and oversee sales operations across approximately 10–12 districts within the territory, operating from the designated base location.

Key Stakeholders

Category, Supply Chain, Operations, Finance, Marketing, Product Management Driving key strategic initiatives & business operations

Distributors, Dealers, Retailers Managing day-to-day channel relationships and business growth in the territory

Qualification & Experience

Work Experience

Minimum 3 + years of experience in Sales / Business Development• Experience in Pumps, Fans & Electric (Kitchen) Appliances, Water Heaters • Age of the candidate should not exceed 32 years

Knowledge/ Skills The candidate should be a resident of the assigned territory and familiar with the local and surrounding dealer distributor network for the mentioned product categories Should possess basic MS Excel skills, including the ability to conduct competitor analysis and market mapping. Basic negotiation and dealer management skills with sound knowledge of distribution management Willingness to travel extensively within the territory

Education

B. Sc/ B. Com- with a minimum of 50% marks throughout the academic career preferably with Math’s background MBA - Preferred but not mandatory

Role: Field Sales Executive, Industry Type: Electronics Manufacturing (Electronic Manufacturing Services (EMS)), Department: Sales & Business Development, Employment Type: Full Time, Permanent Role Category: Retail & B2C Sales Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills SalesB2C SalesRetail SalesField SalesElectrical Components Business Development

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