About the Role

We are looking for a creative, hands-on Content & Social Media Executive to conceptualise,

shoot and edit engaging Reels and short-form videos. The role involves trend spotting, social media campaign execution, UGC creator collaboration and creating impactful content to drive brand reach and engagement.

Responsibilities:

● Conceptualise, shoot, and edit engaging Reels, short-form videos, and social-first content.

● Execute social media campaigns from ideation to publishing and amplification.

● Collaborate with Content Studio and Social Media teams to develop creative content.

● Identify emerging Instagram trends and adapt them into engaging brand content.

● Develop fresh content ideas with robust hooks, storytelling, and visual appeal.

● Repurpose content across Instagram, YouTube Shorts, and other social platforms.

● Work with UGC creators and influencer communities to scale content creation.

● Track content performance metrics, including reach, engagement, views, and retention.

● Support product launches through creative campaigns and social media activations.

● Manage content calendars, multiple projects, and deadlines efficiently.

● Analyse content performance and suggest improvements to drive organic reach.





● Explore innovative content formats to strengthen brand awareness and audience engagement.

Skills Required

● Content Creation & Video Production: Shoot and edit engaging Reels and short-form videos.

● Social Media Management: Manage Instagram, YouTube Shorts, and content calendars.

● Creative Ideation & Storytelling: Develop fresh ideas, strong hooks, and engaging stories.

● Campaign Execution: Plan, execute, and publish social media campaigns.

● Trend Spotting: Identify trends and create relevant brand content.

● Content Performance Analysis: Track reach, views, engagement, and retention.

● Collaboration & Project Management: Coordinate with teams and manage project timelines.

Qualifications & Experience

● Bachelor’s degree in any relevant discipline.

● 1–3 years of experience in Content Creation, Social Media Management, or Digital

Marketing.

● Experience in creating Reels, short-form videos, and social media campaigns is preferred.

● Experience in the beauty, skincare, FMCG, or D2C industry is an added advantage.

● A strong portfolio showcasing Reels, videos, and creative content is essential.

Location : Andheri, Mumbai

📌 Social Media Executive (Mumbai)
🏢 Pilgrim
📍 Mumbai