Senior Performance Marketing & Growth LeadCompany: ADSTA

Location: Gurugram, Haryana

Experience: Minimum 5 Years

Compensation: Up to ₹12 LPA

Employment Type: Full-Time

About the RoleWe are looking for a highly skilled, results-driven Senior Performance Marketing & Growth Lead to independently manage and scale digital marketing campaigns for exhibitions, events, and lifestyle brands.

The ideal candidate should have strong expertise in lead generation, paid advertising, AI-powered marketing tools, WhatsApp automation, and conversion-focused landing pages.

We are looking for someone who can take complete ownership of campaign strategy, execution, optimisation and measurable business outcomes.

Key Responsibilities1. Performance Marketing & Lead Generation

- Independently plan, execute and optimise Meta Ads and Google Ads campaigns.
- Generate high-quality leads for exhibitors, event registrations, visitor acquisition and business enquiries.
- Manage campaign budgets, audience targeting, retargeting and conversion optimisation.
- Continuously improve CPL, lead quality, conversion rates and ROAS wherever measurable.
- Develop effective lead-generation funnels and campaign strategies.

2. AI Tools & Marketing Automation

- Strong hands-on knowledge of AI tools such as ChatGPT, Claude and other AI-powered marketing platforms.
- Use AI for campaign research, creative strategy, copywriting, analysis and workflow automation.
- Build and manage landing pages and websites using AI-powered platforms such as Lovable, or similar no-code/low-code tools.
- Identify and implement automation opportunities to improve marketing efficiency.

3. WhatsApp API & CRM Integration

- Experience working with WhatsApp Business API platforms such as Interakt, WATI, AiSensy or similar tools.




- Set up automated lead-nurturing journeys, WhatsApp broadcasts and follow-up workflows.
- Integrate Meta lead forms, websites and landing pages with WhatsApp and CRM systems.
- Build automated workflows to improve lead-to-conversion performance.

4. Tracking, Analytics & Reporting

- Strong understanding of GA4, Google Tag Manager, Meta Pixel and Conversions API.
- Implement conversion tracking, remarketing audiences and performance dashboards.
- Analyse campaign data and provide actionable recommendations.
- Coordinate with sales and creative teams to improve lead quality and campaign results.

Required Skills & Qualifications
- Minimum 5 years of hands-on experience in performance marketing and lead generation.
- Advanced proficiency in Meta Ads Manager and Google Ads.
- Proven experience managing substantial advertising budgets and delivering measurable results.
- Strong understanding of lead-generation funnels and conversion optimisation.
- Practical experience with AI tools, WhatsApp API and marketing automation.
- Ability to independently build or manage landing pages using Lovable or similar tools.
- Solid analytical thinking, problem-solving skills and ownership mindset.
- Ability to work independently with minimal supervision.

Preferred: Prior experience generating leads or driving registrations for exhibitions, events, conferences, real estate or other high-intent lead-generation businesses. What We're Looking ForSomeone who is more than an ads operator -a growth-focused marketer who understands the complete journey from ad impression to lead generation, nurturing and conversion.

We value execution speed, strategic thinking, accountability and the ability to leverage AI and automation to deliver better results.

📌 Senior Performance Marketing & Growth Lead (Gurugram)
🏢 Adsta
📍 Gurugram