Job Mode:

Onsite:

– Social Media Content Manager

Organization Background

RightWalk Foundation (RWF) is a leading organization dedicated to addressing poverty and inequality by activating transformative social policies end to end. Our approach focuses on Policy Advocacy, System Design, Capacity Building and Efficient Delivery by engaging with System Leadership, Lawmakers and Communities. We have played instrumental role in unlocking several policies including RTE 12.1.(c) in the state of Uttar Pradesh directly impacting over 800,000 children from economically weaker section and disadvantaged group across 75 districts and 20,000 schools in UP.

We have also played crucial role in activating Aprenticeship policy in several states in India, thereby enabling over 70,000 youths find skilling and employment opportunities.

The Founder & CEO of RightWalk Foundation, is a distinguished Alumni Award recipient from IIM Bengaluru, Mulago - Rainer Fellow, UK Chevening Fellow, Ashoka Fellow, Acumen Fellow, and winner of WTI Award by NITI Aayog & United Nations.

Key Responsibilities

- Design high-quality, engaging social media creatives, infographics, and motion graphics aligned with the brand’s tone and mission.
- Edit short-form videos, reels, and stories for platforms like LinkedIn, Instagram, X (formerly Twitter) and YouTube.
- Collaborate with the state program teams to translate impact stories and field insights into compelling visual content.
- Create and Manage content calendars and ensure timely publishing of posts across platforms.




- Maintain consistency in visual identity and storytelling across campaigns.
- Stay up to date with the latest social media trends, tools, and best practices to drive engagement.
- Assist in analytics tracking (reach, engagement, click-through rates, Engagement Rate, Weighted Engagement Rate) to optimize content performance.
- Support live events, campaigns, and video shoots as required.

Requirements:

- 5+ years of experience in social media content creation, design and video editing.
- Proficiency in Canva, Adobe Photoshop, Premiere Pro, Adobe After Effects, Illustrator or similar tools.
- Strong aesthetic sense and attention to detail.
- Understanding of social impact communication and storytelling is a big plus.
- Ability to work independently and collaboratively in a fast-paced environment.

Desired Qualities

- Entrepreneurial spirit and ‘get-it-done’ attitude.
- Operating style suited to working in a small organization setting, where teamwork and resourcefulness are highly valued.
- Excellent leadership skills, including ability to manage multiple projects at a time.

Personal Attributes

- Strong alignment with RWF’s mission of driving Equity, Inclusion and Social Justice in building stronger education ecosystems in India.
- Results-focused with a robust sense of ownership.
- Enthusiastic to do whatever it takes willing to take personal accountability for delivery of goals.
- Able to think creatively, with discerning and sensible judgement.
- Openness to listen, learn and contribute beyond the confines of this role.

📌 Senior Manager | Social Media & Communication (Delhi)
🏢 RightWalk Foundation
📍 Delhi