- Senior Executive – Social & Digital Marketing

JOB TITLE

Senior Executive – Social & Digital Marketing

GRADE / LEVEL

(ENTRY AND EXIT GRADE)

DEPARTMENT / FUNCTION

Product & Marketing

REPORTS TO

Senior Manager – Digital Marketing

LOCATION

Bangalore

EMPLOYMENT TYPE

Full-time

JOB PURPOSE

Execute and support the brand’s social media and digital marketing activities across India and international markets. Develop and publish platform appropriate content, support community and influencer engagement, deliver blogs, emailers and WhatsApp communications, coordinate with agencies and internal teams, and maintain timely reporting to help grow brand relevance, engagement, audience and digital performance.

KEY RESPONSIBILITIES

- Social media strategy & channel management: Develop monthly social content calendars aligned with brand campaigns, product launches and marketing priorities, including strengthening brand love among Gen Z and women, recruiting recent consumers, delighting loyalists and supporting 360-degree activations. Ensure content is relevant, timely and adapted to each platform.
- Channel audits & brand consistency: Conduct regular audits of social channels to keep account information, content, visual aesthetics and communication aligned with brand guidelines and priorities: younger, relatable, aspirational and discoverable. Flag gaps and coordinate updates with relevant teams.
- Publishing & platform best practices: Manage post scheduling and publishing in line with approved calendars, platform-specific best practices and suitable posting times. Track publishing accuracy and adherence to agreed schedules and resolve execution issues promptly.
- Engagement & community building: Monitor and support growth across Instagram (Jockey India and Jockey Woman), Facebook (Jockey India) and Snapchat (Jockey India). Track follower growth, likes, shares, comments and engagement rates; support initiatives to improve engagement, particularly among Gen Z audiences.
- Influencer collaborations & UGC: Identify and coordinate relevant influencer collaboration opportunities. Support briefing, content coordination and creative reviews, and ensure deliverables are aligned with campaign objectives and brand guidelines. Engage with the community through timely comment responses and sharing relevant UGC on stories.
- Digital communications: blogs, emailers & WhatsApp: Coordinate timely execution of blogs, emailers and WhatsApp communications to support new-user acquisition and repeat engagement. Monitor delivery and performance metrics, including blog page views and unique users, email open rate and CTR, and WhatsApp read rate and CTR.
- International social media: Prepare monthly content calendars and coordinate publishing across international social accounts. Support account growth and brand presence in relevant markets, including UAE, Nepal, Bhutan and Sri Lanka,



and help identify long-term collaboration opportunities and drive UGC-led community building.
- Agency & stakeholder coordination: Coordinate with social, creative, influencer and other agencies, providing clear briefs, consolidated feedback and timely follow-ups. Maintain effective communication with internal and external stakeholders and support issue resolution, campaign timelines and workflow alignment.
- Reporting, insights & platform learning: Prepare bi-weekly social media performance reports and contribute insights for monthly reviews (MIR). Track performance against agreed KPIs, identify trends and opportunities, and research relevant platform features and best practices for application to campaigns and product launches.
- Campaign & project execution: Track deliverables, timelines and dependencies across campaigns and additional projects. Escalate risks and execution gaps early, maintain documentation and support seamless delivery in line with marketing priorities.
- Online Reputation Management (ORM): Monitor consumer conversations, comments, queries and feedback across social media and relevant digital touchpoints. Coordinate timely responses with Customer Service and other relevant teams, escalate sensitive or recurring issues, track resolution status and flag consumer sentiment or emerging reputation risks to the appropriate stakeholders.

PERFORMANCE METRICS

- Social Media Management: Effectiveness of monthly content calendars in supporting brand campaigns, product launches and marketing priorities, with consistent brand communication and timely, accurate publishing across platforms.
- Audience Growth & Engagement: Growth in followers, engagement rates, content interactions and community participation across social channels, with a focus on improving relevance and engagement among Gen Z and women.
- Community & Influencer Engagement: Quality and timeliness of community management, effectiveness of influencer collaborations, UGC generation and amplification, and contribution to brand visibility and engagement.
- Digital Marketing Effectiveness: Timely execution and performance of blogs, emailers and WhatsApp communications, measured through relevant traffic, readership, open rates, click-through rates and engagement metrics.
- International Social Media: Consistency and quality of social media execution across international markets, growth in audience and engagement, and effectiveness of collaborations and UGC initiatives in strengthening brand presence.




- Reporting & Continuous Improvement: Timeliness and accuracy of performance reporting, quality of insights shared during reviews, identification of improvement opportunities and implementation of relevant platform features and best practices.
- Online Reputation Management (ORM): Timeliness and effectiveness of consumer response and issue resolution, adherence to escalation processes, and proactive identification of recurring consumer concerns and sentiment trends.
- Agency & Stakeholder Management: Quality of agency coordination, effectiveness of internal and external stakeholder alignment, adherence to campaign timelines and smooth execution of deliverables across projects.

REQUIRED QUALIFICATIONS

Bachelor’s/masters degree in Marketing, Mass Communication, Media or a related discipline. A postgraduate qualification is an advantage.

EXPERIENCE

4 to 5 years relevant experience in social media and digital marketing, including content calendar management, social publishing, community engagement, influencer coordination, digital communications and performance reporting.

SKILLS

Social media planning and management; content calendar development; platform publishing and optimization; community management; influencer and UGC coordination; blog, email and WhatsApp execution; social analytics and reporting; understanding of engagement and audience-growth metrics; agency and stakeholder coordination; campaign tracking; written communication; attention to detail and time management.

WORKING CONDITIONS

Primarily office-based in Bangalore, with regular coordination across internal teams, agencies and international stakeholders. Requires managing multiple content streams, campaign deadlines and reporting schedules.

TRAVEL REQUIREMENTS

As required for campaign shoots, events, content production, agency/partner meetings and business requirements.

TOOLS & CERTIFICATIONS

Working knowledge of social media publishing and analytics tools, email/WhatsApp marketing platforms, spreadsheets and presentation software. Relevant platform certifications are advantageous; not specified as mandatory.

SUCCESS MEASURES

No.

Success measure

1

Consistent, on-time social content planning and publishing, aligned with brand campaigns, launches and platform best practices.

2

Achievement of agreed audience-growth and engagement targets across Jockey India and Jockey Woman social channels.

3

Effective community engagement, influencer coordination and UGC activation that supports brand relevance and participation.

4

Timely delivery and performance of blogs, emailers and WhatsApp communications against the specified traffic, open-rate, CTR and read-rate measures.

5

Reliable international social media execution, bi-weekly reporting, monthly review inputs and effective agency/stakeholder coordination.

📌 "Senior Executive – Social & Digital Marketing" (Bengaluru)
🏢 Jockey
📍 Bengaluru