Senior Digital Marketing Manager

- Minimum 5 years of professional experience in digital marketing.
- Minimum 5 years of hands-on experience with Meta Ads (Facebook & Instagram Ads).
- Minimum 5 years of hands-on experience with Google Ads.

Company: Entrepot Media Pvt. Ltd.

Location: Newtown, Kolkata – 700102

Salary: ₹30,000–₹40,000 per month

Experience: Minimum 5 Years

Job Type: Full-Time | Work From Office

Joining: Immediate joiners preferred

Job OverviewEntrepot Media Pvt. Ltd. is looking for an experienced, performance-driven Senior Digital Marketing Manager to lead our digital marketing team, manage advertising campaigns for multiple clients, and deliver measurable business results.

The ideal candidate must have strong hands-on expertise in Meta Ads (Facebook & Instagram Ads) and Google Ads, along with excellent knowledge of performance marketing, lead generation, campaign optimization, client management, and team leadership.

The candidate should be capable of independently managing multiple client accounts, developing effective advertising strategies, analyzing campaign performance, improving ROI, and ensuring the timely delivery of digital marketing projects.

Roles &

• Responsibilities1. Meta Ads &

- Google Ads Management

- Plan, execute, manage, and optimize Meta Ads and Google Ads campaigns for multiple clients.
- Develop effective advertising strategies for lead generation, sales, website traffic, and conversions.
- Manage advertising budgets and ensure efficient utilization of client spending.
- Monitor and optimize CPL, CPA, ROAS, conversion rates, and other key performance metrics.
- Conduct A/B testing of audiences, creatives, ad copies, landing pages, and campaign strategies.
- Optimize audience targeting, bidding strategies, placements, budgets, and campaign structures.
- Set up and monitor conversion tracking, pixels, events, and campaign analytics.
- Identify underperforming campaigns and take corrective action to improve results.
- Prepare regular campaign performance reports and actionable recommendations.

2.

Digital Marketing Team

Management
- Lead, manage, and coordinate the digital marketing team.




- Assign responsibilities and monitor team productivity and performance.
- Guide team members on campaign execution, optimization, and client requirements.
- Review campaign performance and ensure quality standards are maintained.
- Coordinate with content writers, graphic designers, video editors, SEO executives, and social media executives.
- Ensure projects and client deliverables are completed within deadlines.
- Train and mentor team members to improve their skills and performance.

3.

Client

Management &

• Coordination
- Manage relationships with multiple clients and understand their business objectives.
- Develop digital advertising strategies based on each client's goals and budget.
- Communicate campaign performance, results, and recommendations clearly.
- Handle client queries, feedback, and escalations professionally.
- Conduct campaign review meetings and suggest improvements based on performance data.
- Coordinate with internal teams to ensure client requirements are fulfilled on time.
- Build strong, professional, and long-term client relationships.

4.

Digital Marketing

Strategy &

• Execution
- Develop customized digital marketing strategies for different industries and business requirements.
- Oversee paid advertising, SEO, social media marketing, lead generation, and performance marketing activities.
- Analyze campaign reports and identify opportunities to improve conversions and ROI.
- Research competitors, target audiences, and industry trends.
- Monitor campaign timelines, budgets, and deliverables.
- Stay updated with the latest digital marketing tools, advertising policies, platform updates, and industry best practices.

Required Skills & • Qualifications
- Minimum 5 years of professional experience in digital marketing.




- Minimum 5 years of hands-on experience with Meta Ads (Facebook & • Instagram Ads)

.
- Minimum 5 years of hands-on experience with Google Ads.
- Proven experience managing paid advertising campaigns for multiple clients.
- Strong understanding of performance marketing, lead generation, and conversion optimization.
- Experience managing and leading a digital marketing team.
- Excellent knowledge of campaign budgeting, audience targeting, bidding, and ad optimization.
- Robust understanding of CPL, CPA, ROAS, conversion tracking, pixels, events, and analytics.
- Experience preparing campaign reports and presenting performance insights to clients.
- Excellent communication, client-handling, leadership, and problem-solving skills.
- Ability to manage multiple client accounts, campaigns, budgets, and team responsibilities independently.
- Strong organizational skills and a result-oriented approach.

Mandatory Requirements
- Candidates must have at least 5 years of hands-on experience in both Meta Ads and Google Ads.
- Experience managing advertising campaigns for multiple clients is mandatory.
- Candidates must have practical campaign management and optimization experience, not just theoretical knowledge.
- Experience in team management and client communication is strongly required.
- Freshers and candidates without the required experience should not apply.

Salary & • Benefits
- Salary: ₹30,000–₹40,000 per month, depending on experience and expertise.
- Full-time position with an opportunity to lead a digital marketing team.
- Prospect to work with multiple clients across different industries.

Work Location
- Office: Newtown, Kolkata – 700102
- Work Mode: Full-Time, Work From Office
- Candidates must be able to commute reliably to Newtown or relocate before joining.

How to ApplyInterested and eligible candidates should submit their updated resume highlighting their experience in Meta Ads, Google Ads, client campaign management, and team leadership. Only experienced candidates meeting the mandatory requirements should apply. Immediate joiners are preferred.

📌 Senior Digital Marketing Manager (Kolkata)
🏢 Entrepot Media
📍 Kolkata