Rugged Monitoring builds sensors and monitoring systems for transformers, switchgear and other critical power assets. We're looking for a content marketer who understands technical B2B products and uses AI tools every day to produce high-quality content quickly. This isn't a writing-only job. You'll own content from research through to the leads it brings in.
What you'll do
- Write and update website content (product pages, landing pages, application pages and blogs) that generates leads
- Plan and write SEO content that meets Google's E-E-A-T standards (experience, expertise, authoritativeness, trust)
- Research competitors and the market, and turn what you find into messaging and positioning
- Write copy for brochures, datasheets, case studies and presentations
- Write scripts for product explainer videos
- Plan and write LinkedIn and social posts
- Use AI tools (Grok, ChatGPT/Claude and others) to research, draft and repurpose content, and check every piece for technical accuracy
- Work with product managers and sales to get technical details and customer stories right
- Track how content performs (traffic, rankings and leads) and improve it
What we're looking for
- 3+ years in B2B content marketing, ideally in industrial, electrical, energy or engineering products
- Ability to understand technical products and explain them clearly to engineers and buyers
- Hands-on daily use of AI writing and research tools, with transparent examples of how you use them
- Strong SEO knowledge: keyword research, on-page SEO and E-E-A-T
- Excellent written English
- Comfortable with WordPress or another CMS. Familiarity with GA4 and Search Console is a plus.
- A portfolio of published technical or B2B content
Nice to have
- An engineering or science degree, or experience in the power or utilities sector
- Experience writing video scripts or case studies
- Basic design skills in Canva or Figma