Roles & Responsibilities

- Lead the development and execution of strategic brand plans to enhance brand equity, drive consumer engagement and increase market share.
- Develop comprehensive brand strategies aligned with business goals and consumer insights.
- Analyse brand performance metrics and provide actionable insights
- Identify opportunities for brand innovation and expansion.
- Budgeting & budgetary control.
- Lead and mentor the marketing team, fostering creativity and collaboration
- Lead brand strategy for an established company with a diverse product portfolio.
- Oversee all aspects of brand marketing including advertising, digital presence, promotions while collaborating with cross-functional teams.
- Responsible for the development of all ATL/BTL/Digital communication and point of sale strategy including close coordination with trade marketing.
- Implement social & marketing plans and strategies in sync with business plans, annual marketing calendar, drive Product & support Brand campaigns & Tactical Traffic Driving campaigns along with all the stakeholders.

📌 Senior Brand Manager - New Product Development (Gurugram)
🏢 mcnroe consumer products
📍 Gurugram