Role

Senior Area Sales Manager

Designation

Manager/ Deputy Manager

Job Type

Full time

Location

Chennai, Tamil Nadu

Department

Sales

Sub-Department

Solar Sales-ADDO

Team Management

No

Reports to

GM

Objective & Key Result (OKR) expectations

Objective 1: Drive Strategic Sales Growth & Market Leadership

Key Results

Achieve monthly, quarterly, and annual sales targets across assigned multi-city territory.

Ensure minimum 15% YoY growth in primary and secondary sales volumes.

Lead strategic initiatives to increase market share through advanced dealer engagement and high-value customer acquisition.

Objective 2: Expand & Optimize Channel Network

Key Results

Identify, onboard, and activate high-potential dealers/distributors aligned with strategic growth plans.

Implement channel performance improvement programs and ensure strong engagement through structured reviews.

Maintain ≥95% active dealer retention and drive channel profitability metrics.

Objective 3: Market Coverage & Territory Development

Key Results

Expand presence in tier-2 and tier-3 towns and new markets through structured market penetration plans.

Ensure 100% adherence to beat planning and PJP for complete territory coverage.

Utilize market intelligence and competitor benchmarking to identify growth opportunities and execute corrective actions.

Objective 4: Enhance Customer & Channel Partner Experience

Key Results

Maintain ≥90% satisfaction score in dealer feedback surveys.

Ensure resolution of complaints and service issues within 48 hours in coordination with Service & CRM teams.

Drive loyalty programs, incentive schemes, and promotional campaigns effectively at the field level.

Objective 5: Reporting Excellence & Strategic Insights

Key Results

Ensure 100% compliance with reporting timelines, CRM updates, and expense submissions.

Deliver structured MIS, competitor analysis,



and actionable market intelligence to leadership.

Zero deviations from company policies and audit norms.

Core Competencies Required

Competency

Type

Description

Advanced Sales Planning & Execution

Functional

Ability to design and execute strategic sales plans across multiple territories, ensuring alignment with organizational goals and scalability.

Channel Development & Optimization

Functional

Builds, strengthens, and optimizes dealer/distributor networks; drives performance through structured programs and advanced analytics.

Customer-Centric Growth

Functional

Anticipates evolving customer needs, delivers tailored solutions, and fosters long-term loyalty through consultative engagement.

Financial Financial & Commercial Acumen

Functional

Manages profitability at a regional level, ensures credit discipline, and leverages financial insights for sustainable growth.

Market Intelligence & Strategic Insights

Functional

Conducts deep market analysis, identifies emerging trends, and translates insights into actionable strategies for competitive advantage.

Result Orientation & Accountability

Behavioral

Demonstrates strong ownership of outcomes, ensures achievement of stretch targets, and maintains accountability for regional performance.

Qualifications & Experience

Requirement

Description

Education

Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred).

Experience

6–10 years of experience in Sales, Channel Management, or Business Development, preferably in automotive, battery, or FMCD industries.





Industry Preference

Manufacturing, Automotive, Power Solutions, or FMCD sectors.

Certifications (Optional)

Training or certification in sales management, negotiation, or channel excellence is an added advantage.

About the Role

- As a Senior Area Sales Manager, you will lead sales initiatives across a designated territory, focusing on achieving sales targets and expanding market share.
- You will develop and implement strategic sales plans and facilitate relationships with key clients and stakeholders.
- This role requires a deep understanding of the market landscape and the ability to identify new business opportunities.

About the Team

- You will work alongside a dynamic and collaborative team of sales professionals who are dedicated to driving results and sharing best practices.
- The team is committed to continuous improvement and celebrates success through collaboration and open communication.
- You will also partner with cross-functional teams including marketing, customer service, and product development to ensure alignment and support for sales strategies.

You are Responsible for

- Developing and executing targeted sales strategies to meet or exceed quarterly and annual goals.
- Building and maintaining strong relationships with existing clients while identifying new prospects and opportunities.
- Analyzing sales data and market trends to inform decision-making and strategy adjustments.

To succeed in this role – you should have the following:

- Proven experience in sales management, preferably in a similar industry, with a track record of achieving sales targets.
- Strong communication and interpersonal skills to effectively engage with clients and team members.
- Excellent analytical and problem-solving abilities, with a customer-focused mindset to address client needs and challenges.

📌 Senior Area Sales Manager (Chennai)
🏢 Eastman Auto u0026 Power
📍 Chennai