Role

Senior Area Sales Manager

Designation

Manager/ Deputy Manager

Job Type

Full time

Location

Thane-MH

Department

Sales

Sub-Department

Solar Sales-ADDO

Team Management

No

Reports to

GM

Objective & Key Result (OKR) expectations

Objective 1: Drive Strategic Sales Growth & Market Leadership

Key Results

Achieve monthly, quarterly, and annual sales targets across assigned multi-city territory.

Ensure minimum 15% YoY growth in primary and secondary sales volumes.

Lead strategic initiatives to increase market share through advanced dealer engagement and high-value customer acquisition.

Objective 2: Expand & Optimize Channel Network

Key Results

Identify, onboard, and activate high-potential dealers/distributors aligned with strategic growth plans.

Implement channel performance improvement programs and ensure strong engagement through structured reviews.

Maintain ≥95% active dealer retention and drive channel profitability metrics.

Objective 3: Market Coverage & Territory Development

Key Results

Expand presence in tier-2 and tier-3 towns and new markets through structured market penetration plans.

Ensure 100% adherence to beat planning and PJP for complete territory coverage.

Utilize market intelligence and competitor benchmarking to identify growth opportunities and execute corrective actions.

Objective 4: Enhance Customer & Channel Partner Experience

Key Results

Maintain ≥90% satisfaction score in dealer feedback surveys.

Ensure resolution of complaints and service issues within 48 hours in coordination with Service & CRM teams.

Drive loyalty programs, incentive schemes, and promotional campaigns effectively at the field level.

Objective 5: Reporting Excellence & Strategic Insights

Key Results

Ensure 100% compliance with reporting timelines, CRM updates, and expense submissions.

Deliver structured MIS, competitor analysis, and actionable market intelligence to leadership.





Zero deviations from company policies and audit norms.

Core Competencies Required

Competency

Type

Description

Advanced Sales Planning & Execution

Functional

Ability to design and execute strategic sales plans across multiple territories, ensuring alignment with organizational goals and scalability.

Channel Development & Optimization

Functional

Builds, strengthens, and optimizes dealer/distributor networks; drives performance through structured programs and advanced analytics.

Customer-Centric Growth

Functional

Anticipates evolving customer needs, delivers tailored solutions, and fosters long-term loyalty through consultative engagement.

Financial Financial & Commercial Acumen

Functional

Manages profitability at a regional level, ensures credit discipline, and leverages financial insights for sustainable growth.

Market Intelligence & Strategic Insights

Functional

Conducts deep market analysis, identifies emerging trends, and translates insights into actionable strategies for competitive advantage.

Result Orientation & Accountability

Behavioral

Demonstrates strong ownership of outcomes, ensures achievement of stretch targets, and maintains accountability for regional performance.

Qualifications & Experience

Requirement

Description

Education

Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred).

Experience

6–10 years of experience in Sales, Channel Management, or Business Development, preferably in automotive, battery, or FMCD industries.

Industry Preference





Manufacturing, Automotive, Power Solutions, or FMCD sectors.

Certifications (Optional)

Training or certification in sales management, negotiation, or channel excellence is an added advantage.

About the Role

- The Senior Area Sales Manager will lead the sales strategy and execution for a defined geographical territory.
- This position involves managing key accounts and developing new business opportunities to drive revenue growth.
- The role requires a strong focus on meeting sales targets and enhancing customer satisfaction through effective relationship management.

About the Team

- You will work alongside a dynamic team of sales professionals who are dedicated to achieving collective goals.
- The team prioritizes collaboration and knowledge sharing to strategize effectively and address market challenges.
- Continuous training and professional development are encouraged to enhance team performance and individual skills.

You are Responsible for

- Developing and implementing sales plans to achieve territory sales objectives.
- Identifying and pursuing new customer opportunities while maintaining relationships with existing clients.
- Analyzing market trends and competitor activities to inform sales strategies and improve market position.
- Collaborating with marketing and product teams to ensure alignment and effectively promote offerings.

To succeed in this role – you should have the following:

- Proven experience in sales management, preferably in a similar industry or market.
- Strong communication and negotiation skills to influence decision-making processes and drive sales success.
- Ability to analyze data and make informed decisions to optimize sales performance.
- A bachelor's degree in business, marketing, or a related field is preferred, along with a results-driven mindset.

📌 Senior Area Sales Manager (Maharashtra)
🏢 Eastman Auto u0026 Power
📍 Maharashtra