22 Oct
|
CAB Experiences
|
Bengaluru
22 Oct
CAB Experiences
Bengaluru
Key Responsibilities:
- Creative Conceptualization &
- Visual Storytelling
- Develop innovative visual concepts and creative directions for events, exhibitions, brand activations, corporate experiences, launches, and experiential campaigns.
- Translate client briefs, brand objectives, and audience insights into strong creative narratives and visual experiences.
- Create mood boards, design references, visual treatments, and concept presentations that communicate the creative vision effectively.
- Ensure that creative concepts are distinctive, relevant to the brand, and aligned with the event's objectives and target audience.
- Explore new design trends, materials, technologies, and experiential formats to continuously elevate creative output.
2. Event &
- Spatial Design
- Lead the visual design of event environments, including stage design, set design, exhibition spaces, installations, brand zones, thematic environments, and audience engagement areas.
- Develop design concepts that integrate spatial planning, branding, lighting, graphics, materials, and digital elements into a cohesive experience.
- Work closely with 3D designers, production teams, fabricators, and technical teams to translate creative ideas into feasible, execution-ready designs.
- Ensure consistency in visual language and design quality across all event touchpoints, from the venue entrance to the stage, signage, and interactive zones.
3.
Design
Development &
- Execution
- Oversee the development of creative outputs, including key visuals, presentations, design layouts, 2D and 3D visualizations, branding collaterals, and production artwork.
- Review and refine design deliverables to ensure accuracy, quality, consistency, and adherence to the approved creative direction.
- Provide creative inputs during site recce, technical discussions, mock-ups, and production reviews.
- Ensure that designs are practical, production-friendly, and aligned with site conditions, material availability, timelines, and budgets.
- Maintain creative integrity from initial conceptualization through fabrication, installation, and on-ground execution.
4.
Creative
Leadership &
- Team Management
- Lead, mentor,
and guide a team of art directors, graphic designers, 3D designers, and other creative professionals.
- Brief the creative team clearly, establish design direction, and ensure timely delivery of high-quality outputs.
- Review concepts and design work, provide constructive feedback, and encourage creative exploration and innovation.
- Manage multiple projects simultaneously while prioritizing workloads and maintaining quality standards.
- Foster a collaborative environment that encourages current ideas, ownership, accountability, and continuous improvement.
5.
Client
Collaboration &
- Presentation
- Work closely with client servicing and business teams to understand client requirements, objectives, and expectations.
- Participate in client briefings, brainstorming sessions, and creative presentations.
- Articulate and present creative concepts confidently, explaining the design rationale and how the proposed experience meets the client's objectives.
- Incorporate client feedback while protecting the core creative idea and maintaining design quality.
- Contribute to pitches, credentials presentations, and new business proposals with compelling creative solutions.
6. Cross-functional Collaboration
- Collaborate with strategy, client servicing, production, technical, fabrication, and operations teams to ensure seamless project delivery.
- Evaluate the feasibility of creative concepts in consultation with production and technical teams.
- Ensure that creative requirements, specifications, and execution details are communicated clearly to relevant stakeholders.
- Proactively identify potential design or execution challenges and work towards practical solutions.
7. Innovation &
- Creative Excellence
- Stay updated on emerging trends in experiential marketing, event design, visual communication,
immersive environments, and digital experiences.
- Explore the use of AI tools, 3D visualization, motion graphics, and other emerging technologies to enhance the creative process.
- Contribute to the development of innovative creative approaches, design standards, and best practices within the agency.
- Build a strong portfolio of original, high-quality work that strengthens the agency's creative reputation and competitive positioning.
Required Skills &
- Competencies
- Solid creative conceptualization, visual storytelling, and design sensibility.
- Expertise in event design, experiential branding, spatial environments, and visual communication.
- Proficiency in relevant design tools such as Adobe Photoshop, Illustrator, and InDesign; familiarity with 3D visualization tools and motion graphics is an advantage.
- Ability to interpret briefs and translate business and brand objectives into compelling creative solutions.
- Strong presentation, communication, and stakeholder-management skills.
- Demonstrated ability to lead creative teams, manage feedback, and maintain quality under tight deadlines.
- Sound understanding of production processes, fabrication techniques, materials, lighting, and execution feasibility.
- Ability to manage multiple projects and competing priorities in a fast-paced agency environment.
- Openness to new technologies, creative experimentation, and AI-assisted design workflows.
Qualifications &
- Experience
- Bachelor's degree or diploma in Applied Arts, Visual Communication, Graphic Design, Communication Design, or a related discipline.
- 8–12 years of relevant creative experience, preferably in an event agency, experiential marketing agency, advertising agency, or design studio with a strong events portfolio.
- Proven experience in developing and executing creative concepts for large-scale events, brand activations, exhibitions, or immersive brand experiences.
- A robust portfolio demonstrating conceptual thinking, visual excellence, design versatility, and executed projects.
- Prior experience managing and mentoring creative teams is essential.
📌 Senior Art Director (Bengaluru)
🏢 CAB Experiences
📍 Bengaluru