Role

Senior Area Sales Manager

Designation

Manager/ Deputy Manager

Job Type

Full-Time

Location

Bihar- Bhagalpur

Department

Sales

Sub-Department

Solar Sales-ADDO

Team Management

No

Reports to

GM

Objective & Key Result (OKR) expectations

Objective 1: Drive Strategic Sales Growth & Market Leadership

Key Results

Achieve monthly, quarterly, and annual sales targets across assigned multi-city territory.

Ensure minimum 15% YoY growth in primary and secondary sales volumes.

Lead strategic initiatives to increase market share through advanced dealer engagement and high-value customer acquisition.

Objective 2: Expand & Optimize Channel Network

Key Results

Identify, onboard, and activate high-potential dealers/distributors aligned with strategic growth plans.

Implement channel performance improvement programs and ensure strong engagement through structured reviews.

Maintain ≥95% active dealer retention and drive channel profitability metrics.

Objective 3: Market Coverage & Territory Development

Key Results

Expand presence in tier-2 and tier-3 towns and current markets through structured market penetration plans.

Ensure 100% adherence to beat planning and PJP for complete territory coverage.

Utilize market intelligence and competitor benchmarking to identify growth opportunities and execute corrective actions.

Objective 4: Enhance Customer & Channel Partner Experience

Key Results

Maintain ≥90% satisfaction score in dealer feedback surveys.

Ensure resolution of complaints and service issues within 48 hours in coordination with Service & CRM teams.

Drive loyalty programs, incentive schemes, and promotional campaigns effectively at the field level.

Objective 5: Reporting Excellence & Strategic Insights

Key Results

Ensure 100% compliance with reporting timelines, CRM updates, and expense submissions.

Deliver structured MIS, competitor analysis, and actionable market intelligence to leadership.

Zero deviations from company policies and audit norms.

Core Competencies Required





Competency

Type

Description

Advanced Sales Planning & Execution

Functional

Ability to design and execute strategic sales plans across multiple territories, ensuring alignment with organizational goals and scalability.

Channel Development & Optimization

Functional

Builds, strengthens, and optimizes dealer/distributor networks; drives performance through structured programs and advanced analytics.

Customer-Centric Growth

Functional

Anticipates evolving customer needs, delivers tailored solutions, and fosters long-term loyalty through consultative engagement.

Financial Financial & Commercial Acumen

Functional

Manages profitability at a regional level, ensures credit discipline, and leverages financial insights for sustainable growth.

Market Intelligence & Strategic Insights

Functional

Conducts deep market analysis, identifies emerging trends, and translates insights into actionable strategies for competitive advantage.

Result Orientation & Accountability

Behavioral

Demonstrates strong ownership of outcomes, ensures achievement of stretch targets, and maintains accountability for regional performance.

Qualifications & Experience

Requirement

Description

Education

Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred).

Experience

6–10 years of experience in Sales, Channel Management, or Business Development, preferably in automotive, battery, or FMCD industries.

Industry Preference

Manufacturing, Automotive, Power Solutions, or FMCD sectors.

Certifications (Optional)

Training or certification in sales management, negotiation,



or channel excellence is an added advantage.

About the Role

- The Senior Area Sales Manager will oversee sales operations in a designated geographical area, driving revenue growth and expanding market share.
- This position requires strategic planning, execution of sales strategies, and achievement of sales targets.
- The role involves regular interaction with clients and stakeholders to identify opportunities and implement solutions that meet customer needs.

About the Team

- You will be part of a dynamic sales team that is committed to achieving ambitious goals and fostering a culture of collaboration.
- The team comprises seasoned professionals with diverse backgrounds, bringing a wealth of experience and knowledge in sales and customer relations.
- Regular team meetings and training sessions will provide opportunities for continuous learning and development.

You are Responsible for

- Developing and executing effective sales strategies tailored to the needs of the target market.
- Building and maintaining strong relationships with clients, ensuring their needs are met and feedback is used for continuous improvement.
- Analyzing sales data to identify trends, forecast performance, and adjust strategies accordingly for optimal results.
- Mentoring and supporting junior sales team members, sharing best practices, and enhancing team performance.

To succeed in this role – you should have the following:

- Proven track record in sales with experience in managing a team and achieving sales goals.
- Strong negotiation skills and the ability to persuade and influence clients effectively.
- Excellent communication and interpersonal skills to build relationships at all levels of the organization.
- Familiarity with CRM tools and proficiency in sales analytics to drive data-driven decision-making.
- Leadership qualities to inspire the team and foster a positive and productive sales environment.

📌 Senior Area Sales Manager (Bihar)
🏢 Eastman Auto u0026 Power
📍 Bihar