Role Area Sales Manager Designation ASM Job Type Full-Time Location Jhansi-UP Department Sales Sub-Department Solar Sales-ADDO Team Management No Reports to GM Objective & Key Result (OKR) expectations Objective 1: Achieve Sales Growth & Market Share Expansion

Key Results

- Achieve monthly, quarterly, and annual sales targets within assigned territory.
- Ensure minimum 10% YoY growth in primary and secondary sales volumes.
- Drive market share increase through consistent dealer engagement and new customer acquisition.

Objective 2: Strengthen Channel & Dealer Network

Key Results

- Identify, onboard, and activate new dealers/distributors as per business potential.
- Strengthen existing channel relationships through regular connects, credit management, and performance reviews.
- Ensure 95% active dealer retention rate across the territory.

Objective 3: Ensure Healthy Collections & Financial Discipline

Key Results

- Achieve ≥95% collection efficiency with zero critical outstanding beyond credit limit.
- Maintain Days Sales Outstanding (DSO) within approved limit.
- Coordinate with Finance & Commercial teams to ensure compliance on billing and documentation.

Objective 4: Drive Market Coverage & Territory Development

Key Results

- Expand presence in high-potential towns and new markets through structured market visits.
- Conduct monthly beat planning ensuring 100% territory coverage.
- Identify growth opportunities through local market insights and competitor tracking.

Objective 5: Ensure Customer & Channel Partner Satisfaction

Key Results

- Maintain ≥90% satisfaction score in dealer feedback surveys.
- Ensure timely resolution of complaints and service issues within 72 hours in coordination with Service & CRM teams.
- Drive loyalty programs and promotional schemes effectively at the field level.

Objective 6: Process Compliance & Reporting Excellence

Key Results

- 100% adherence to sales reporting, expense submission, and CRM updates within timelines.




- Zero deviations from company policies and audit norms.

- Submit structured sales MIS, competitor analysis, and market intelligence reports on time. Core Competencies Required Competency Type Description Sales Planning & Execution Functional Ability to set and achieve sales targets through structured planning and execution.

Channel Management Functional

Builds, strengthens, and sustains dealer/distributor networks effectively.

Customer Orientation Functional

Focuses on understanding and meeting customer needs to build loyalty.

Financial Acumen Functional

Ensures profitability and credit discipline within assigned region.

Market Intelligence Functional

Analyzes competitor trends and translates insights into actionable strategies.

Stakeholder Management Leadership

Collaborates cross-functionally with Service, Logistics, and Marketing for seamless execution.

Result

Orientation & Accountability Behavioral Maintains a robust focus on outcomes and ownership in achieving business targets.

Qualifications &

Experience Requirement Description Education Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred).

Experience 4–6 years of experience in Sales, Channel Management, or Business Development, preferably in automotive, battery, or FMCD industries.

Industry Preference

Manufacturing, Automotive, Power Solutions, or FMCD sectors.

Certifications (Optional) Training or certification in sales management, negotiation, or channel excellence is an added advantage. Objective 1: Achieve Sales Growth & Market Share Expansion





Key Results

- Achieve monthly, quarterly, and annual sales targets within assigned territory.
- Ensure minimum 10% YoY growth in primary and secondary sales volumes.
- Drive market share increase through consistent dealer engagement and new customer acquisition.

Objective 2: Strengthen Channel & Dealer Network

Key Results

- Identify, onboard, and activate new dealers/distributors as per business potential.
- Strengthen existing channel relationships through regular connects, credit management, and performance reviews.
- Ensure 95% active dealer retention rate across the territory.

Objective 3: Ensure Healthy Collections & Financial Discipline

Key Results

- Achieve ≥95% collection efficiency with zero critical outstanding beyond credit limit.
- Maintain Days Sales Outstanding (DSO) within approved limit.
- Coordinate with Finance & Commercial teams to ensure compliance on billing and documentation.

Objective 4: Drive Market Coverage & Territory Development

Key Results

- Expand presence in high-potential towns and new markets through structured market visits.
- Conduct monthly beat planning ensuring 100% territory coverage.
- Identify growth opportunities through local market insights and competitor tracking.

Objective 5: Ensure Customer & Channel Partner Satisfaction

Key Results

- Maintain ≥90% satisfaction score in dealer feedback surveys.
- Ensure timely resolution of complaints and service issues within 72 hours in coordination with Service & CRM teams.
- Drive loyalty programs and promotional schemes effectively at the field level.

Objective 6: Process Compliance & Reporting Excellence

Key Results

- 100% adherence to sales reporting, expense submission, and CRM updates within timelines.
- Zero deviations from company policies and audit norms.
- Submit structured sales MIS, competitor analysis, and market intelligence reports on time.

📌 Secondary Sales (Uttar Pradesh)
🏢 Eastman Auto u0026 Power
📍 Uttar Pradesh