Company DescriptionAethermind is an education-focused organisation exploring how learning systems can be redesigned around how people learn, grow, and develop skills in a rapidly changing world. Our work centres on building connected learning environments that support hybrid learning, global education pathways, and lifelong skill development.

We collaborate with educators, institutions, and experts to leverage technology and create more adaptive, flexible, and continuous learning experiences. As digital discovery evolves, we also recognise the importance of helping people and organisations find relevant information across traditional search engines and AI-powered platforms. Our approach embraces Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) to strengthen online discoverability, improve the accessibility of useful information, and support visibility across emerging search experiences.

As an early-stage, exploratory organisation, Aethermind offers team members the opportunity to shape the future of learning architecture, digital discovery, and education innovation. We value individuals who are curious about the future of education, comfortable with experimentation, and eager to contribute to thoughtful collaboration and meaningful, systems-level change.

Role DescriptionThe SEO, AEO & GEO Team Lead is a full-time, on-site role based in Gurugram. This role will lead the development and execution of integrated search and AI discovery strategies to improve organic visibility, qualified traffic, brand discoverability, and audience engagement across Aethermind’s digital properties.

Responsibilities include developing SEO strategies,



conducting keyword and search-intent research, implementing technical and on-page SEO improvements, managing off-page optimisation and link-building initiatives, and monitoring performance through analytics and search tools.

The role will also focus on AEO, helping structure content to answer user questions clearly and effectively, and GEO, improving the likelihood that relevant Aethermind content is discoverable, understandable, and referenced by AI-powered search and generative answer platforms. This includes developing content structures, strengthening topical authority, improving information quality and clarity, and exploring emerging approaches to search visibility beyond traditional search engine results pages.

As Team Lead, the role will guide and mentor a small team, collaborate with content and marketing stakeholders, establish priorities, and translate performance data into actionable recommendations. The successful candidate will stay informed about search algorithm updates, AI-driven discovery trends, and evolving industry practices, continuously testing and refining strategies as the search landscape develops.

Qualifications

- Strong understanding of SEO strategy and execution, including keyword research, search intent, on-page optimisation, technical SEO,



and content optimisation.
- Working knowledge of AEO and GEO, including answer-focused content, structured information, semantic relevance, topical authority, and visibility across AI-powered search and generative platforms.
- Experience with link building, digital PR, and off-page optimisation techniques.
- Proficiency in web analytics and SEO tools, such as Google Analytics, Google Search Console, and major SEO platforms.
- Ability to develop content strategies that address user questions, search intent, and discoverability across traditional and AI-powered search experiences.
- Understanding of structured data, schema markup, website architecture, and other technical factors that support search engine and AI content understanding.
- Strong marketing fundamentals and the ability to integrate SEO, AEO, and GEO with broader digital marketing and content strategies.
- Proven experience leading or managing an SEO team, setting priorities, reviewing deliverables, and supporting team development.
- Excellent analytical, reporting, and problem-solving skills, with the ability to interpret performance data and recommend improvements.
- Strong written and verbal communication skills for effective cross-functional collaboration.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Experience in education, edtech, or mission-driven organisations is an advantage.
- Comfort working in an evolving environment, with a willingness to test current approaches, evaluate results, and adapt to changes in search and AI discovery.

📌 Search Engine Optimization Team Lead (Gurugram)
🏢 AetherMind
📍 Gurugram