Responsible for driving Project Lakshmi's rural business by managing NGO partnerships, developing and engaging women entrepreneurs, enabling their capability building, driving secondary sales and ensuring effective product reach across micro-markets. Conducting monthly meeting and briefing to WE for active participation in project Lakshmi.
Key Responsibilities:
- Develop and manage the Lakshmi network of rural women entrepreneurs across assigned micro-markets and improve village penetration.
- Coordinate with NGO partners for onboarding, training and activation of women entrepreneurs.
- Partner with the Capability/Training team to facilitate product, selling and business capability-building interventions.
- Build strong relationships with women entrepreneurs and support them in developing their chosen sales channel including door-to-door sales, weekly Haat and Melas.
- Ensure stock liquidation from NGO to women entrepreneurs and availability of products at the end-consumer level.
- Drive right product assortment, productivity and frequency of ordering among the women entrepreneurs.
- Drive secondary sales, distribution, productivity and market penetration across the assigned territory.
- Conduct regular business reviews with NGO partners and women entrepreneurs; identify gaps and drive corrective actions.
- Track market performance, stock movement and women entrepreneur productivity and provide regular reports/insights.
- Identify opportunities to expand the network/sales channel and improve reach in unserved/under-served rural markets.
- Identify prospects for partnerships - Corporates, NGOs, and Government projects for running Lakshmi Project.
- Identify sources and actions related increased earning potential by WE.
Candidate Profile Requirements
- Graduate (Full tine) with 4+ years of experience in sales/distribution, preferably in FMCG, rural sales or social-sector/community-led programmes.
- Prior experience working with NGOs, women entrepreneurs, SHGs or rural communities will be an advantage.
- Solid field and geography orientation with willingness to travel extensively across rural markets.
- Good stakeholder management, relationship-building and execution skills.
- Comfortable working with targets and distributor/partner management.