Job highlights

- B.E./B.Tech/Diploma in Electrical Engineering with 3-12 years experience in transformer manufacturing or technical sales, knowledge of transformer ratings and GTP sheets

- Identify and develop new customers, prepare technical quotations, coordinate order execution, and maintain customer relationships

Roles and Responsibilities

1.

Business

Development &

- Sales

- Identify and develop new customers in industrial, commercial, infrastructure and power-sector markets.

- Generate leads through customer visits, networking, tenders and market research.

- Promote power transformers, distribution transformers, furnace transformers, solar transformers and transformer repair services.

- Develop and maintain relationships with existing customers, consultants, EPC contractors and electrical contractors.

- Achieve monthly and annual sales targets.

2.

Technical

Sales &

- Quotation

- Understand customer specifications, technical requirements and transformer ratings.

- Coordinate with the Design and Engineering team for preparation of General Technical Particulars (GTP), technical offers and drawings.

- Prepare quotations, costing and commercial proposals in coordination with the concerned departments.

- Study customer enquiries, tender documents and technical specifications.

- Coordinate technical clarifications and commercial negotiations with customers.

3. Customer &

- Order Management

- Follow up on quotations, purchase orders and pending enquiries.

- Coordinate with Production, Design, Purchase, Quality and Testing departments for order execution.

- Monitor order progress and communicate delivery schedules to customers.





- Handle customer complaints and coordinate corrective actions.

- Maintain customer relationships for repeat business and long-term partnerships.

4.

Market

Research &

- Reporting

- Monitor competitor activities, market pricing and business opportunities.

- Prepare daily visit reports, sales pipelines and monthly sales performance reports.

- Maintain customer databases, enquiry records and follow-up schedules.

- Provide regular updates on order booking, sales forecasts and pending quotations to management.

Required Skills

- Robust knowledge of transformer products and electrical engineering fundamentals.

- Understanding of transformer ratings, specifications, GTP sheets, drawings and costing.

- Good negotiation, presentation and customer relationship management skills.

- Ability to identify new business opportunities and convert enquiries into orders.

- Proficiency in MS Excel, email communication and CRM or sales reporting tools.

- Willingness to travel for customer visits and business development.

Eligibility Criteria

- B.E./B.Tech/Diploma in Electrical Engineering.

- 312 years of relevant experience in transformer manufacturing, electrical equipment sales or technical sales.

- Candidates with prior experience in power transformer, distribution transformer or transformer repair sales will be preferred.

- Experience in tendering, industrial sales and EPC customer handling will be an advantage.

Key Performance Indicators (KPIs)

- Achievement of sales and order-booking targets.

- New customer acquisition and enquiry generation.

- Quotation-to-order conversion ratio.

- Timely follow-up and customer response.

- Collection coordination and customer satisfaction.

📌 Sales Engineer (Raipur)
🏢 Barbrik Transformers
📍 Raipur