Job purpose To manage Key Accounts of Modern Trade & Ecommerce in terms of revenue generation and relationship management in the concerned region.
Key Duties and Responsibilities/MissionsClick Enter to preview the description of Key Duties and Responsibilities/MissionsPreview
- To ensure category management in alignment with the regional sales plan
- Ensuring merchandising, visibility of products as per the National /Regional Plan
- Ensuring maximum efficiencies (Fill rates- Stock Fill /Case Fill)
- Ensuring significant shelf space and merchandising in all key accounts.
- To liaison and coordinate with other departments in the region to bring efficiency
- Coordinating with the SCM team to ensure supplies on time.
- Working closely with the Trade Marketing team for trade marketing initiatives and execution.
- Ensuring customer relationship management at Regional Level.
- To ensure competitor analysis: Tracking competitor's activities and communicating the same to the brand and sales management team for corrective actions.
- Creating long term strategies with the Regional Chains in alignment with Head MT
- Act as a main contact for existing and new customers
- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.
- Implementing a global sales strategy
- Preparing volume forecasts and monthly plans for the Region
- Closely working with other departments involved with Regional sales & accounts
Technical Skills :
1. Retail Rules and Legal issues compliance :
Ability to comply with internal sales policy and legal issues in order to manage sustainable growth and develop business.
1. Sales Execution :
Ability to plan, implement and manage initiatives in order to follow and implement the sales plan.
1. Customer expertise
Ability to collect and analyse information, data, trends etc. relating to customers in order to identify key drivers of their strategy
1. Market and business expertise
Capability to analyze facts, figures and trends on market environment (competitors, customers, category, environment) and business indicators in order to identify key drivers, to assess business performances and to make recommendation on strategy
1. Key Account Management
Adept to work with retail category managers in commercial negotiations and regular operations at regional level
Transversal Skills
1. People Management (TRANSV12)
Manage people in daily work by identifying potential and recruiting best profiles, setting concrete and ambitious goals, delegating missions, motivating and developing every day a cohesive team in a change workplace
1. Problem Solving (TRANSV14)
Ability to build a logical approach (assess situation, identify causes, target solutions, deploy it) to address problems or manage a situation by drawing on own knowledge and experience base and calling on other references and resources as necessary