Company : Craft Fertility Centre Private Limited, Kochi
This is an all-round marketing role, which includes branding, on-ground activations and being a SPOC for all key stakeholders of that region (doctors, center heads, regional heads, etc).
Key Responsibilities
- Understanding the town, city & region in terms of competition, profiling of customers & potential business generation.
- Linking that understanding to create the centres marketing and promotional plans.
- Guide the brand and digital team with insights of the region and execute the activities.
- Responsible for the OPD growth via consumer centric channels.
- Work with the brand team for all media plans executed in the region, along with any unit launches.Implementing monthly marketing plans laid out – activations, health camps, health days promotions, etc.
- Responsible for brand hygiene of every center.
- Ensuring adherence to the brand guidelinesAchieving all marketing objectives within the budgeted cost.
- Support cross functional teams in communication and marketing related work.
- Vendor management
- Managing Social media for the region – working with the agency, driving content and monthly calendars, co-ordinating video content development,
and campaign running
Responsibilities RMMs Can Independently execute
These are activities that fall under the RMM’s authority, as long as they are within brand guidelines & in line with region head priorities
BTL Activities & Camps :
- Independently plan & execute local BTL activations and RWA activations.
- Internal Branding / Brand Hygiene - Quarterly review : Launch of a new centre + Hygiene maintenance
- Video Shoots: Handle Doctor and all patient led video content development
- Social Media Management : Manage respective state social handles end to end.
Secondary Responsibilities
- Campaign support on ground / at units on execution + Health days campaign execution
- Events & sponsorships on ground execution
Required Education: Graduation/ Post Graduation, preferably in Marketing
Experience : 8+ years of experience
Knowledge and Specific Skills:
- Good communication in written and spoken English.
- Excellent communication in written and spoken language(s) of the region
- Ability to multitask, Positive understanding of business KPIs, Brand Acumen