: Public Relations Officer (PRO)

Organisation: Sri Venkateswara Medical College and Hospital, Ariyur, Puducherry

Department: Operations / Public Relations

Reports to: Operations Manager

Location: Ariyur, Puducherry

Employment type: Full-time

Job Purpose To represent the medical college and hospital to patients, the public, the media, government bodies, corporate partners and referral sources. The PRO builds the institution’s reputation, drives patient outreach and referrals, and ensures a smooth, courteous experience for patients and families from first contact through discharge.

Key Responsibilities

1. Community and Outreach

- Plan and conduct health camps, awareness programmes and screening drives in Puducherry, nearby Tamil Nadu districts and rural areas, with participation from clinical departments and, where appropriate, community medicine and student volunteers.
- Build relationships with local doctors, clinics, RMPs, pharmacies, diagnostic centres, NGOs, schools, industries and community leaders to generate referrals.
- Coordinate with doctors and the marketing team for CMEs, doctor meets and outreach events.

2. Corporate and Insurance Liaison

- Develop tie-ups with corporates, industries, associations and institutions for health checkups and empanelment.
- Coordinate with the TPA/insurance desk on empanelment, government schemes (e.g. CMCHIS, PMJAY and other state/central schemes) and patient queries.
- Maintain a database of corporate and institutional contacts.

3. Media and Brand Management

- Draft and issue press releases covering events, doctor and service announcements, new facilities, and college and hospital milestones.
- Liaise with newspapers, TV channels, digital media and local publications.
- Support social media content, branding, hoardings, brochures and signage with the marketing team.
- Monitor online reviews and public feedback, and escalate concerns promptly.

4. Patient Relations and Experience





- Welcome patients and attendants, guide them to the right department and assist with registration, admission, billing, discharge and appointments.
- Handle complaints and grievances courteously, coordinate with departments for resolution, and report to the Operations Manager.
- Collect patient feedback, make follow-up calls, and share trends with management.
- Provide special assistance to VIPs, senior citizens, international patients and those needing extra support.

5. Institutional and Academic Event Support

- Support the college administration in publicity for academic and institutional events such as conferences, workshops, CMEs, graduation and annual days, and national health day observances.
- Assist in public communication for admissions-related enquiries, as directed by management.
- Coordinate visitor and guest protocol (dignitaries, delegations, inspection teams) during institutional events.

6. Government and Statutory Liaison

- Coordinate with Health Department officials, local bodies, police (e.g. MLC and emergency-related communication) and other authorities as required.
- Assist the Operations Manager and administration with documentation and logistics for licences, renewals, inspections (including medical college and regulatory inspections) and government camps.

7. Reporting and Administration

- Maintain daily logs of outreach activities, referrals, enquiries and complaints.
- Submit weekly and monthly reports on camps conducted, patient conversions, referral sources and feedback.
- Manage the PRO budget,



event expenses and promotional material inventory.

Qualifications and Experience
- Graduate (BBA, B.Com, BA, B.Sc, or Mass Communication/Public Relations preferred). MBA/PG Diploma in Hospital Administration, Marketing or PR is an added advantage.
- 2–5 years of experience as a PRO or in marketing, patient relations or business development, preferably in a hospital, medical college or healthcare setting.

Skills and Competencies
- Excellent communication in Tamil and English; working knowledge of Telugu or Hindi is an advantage.
- Solid interpersonal, negotiation and relationship-building skills.
- Good writing skills for press notes, social media posts and reports.
- Proficiency in MS Office, WhatsApp Business and social media platforms.
- Good knowledge of Puducherry and surrounding regions, and the local healthcare ecosystem.
- Presentable, patient, empathetic and able to work under pressure.
- Willingness to travel locally; a two-wheeler and valid driving licence are preferred.

Key Performance Indicators (KPIs)
- Number of camps and outreach activities conducted against target
- Referrals and OP/IP conversions from outreach
- Number of corporate and institutional tie-ups added
- Media coverage and online reputation score
- Patient satisfaction scores and complaint resolution time
- Timeliness and accuracy of reports

Working Conditions
- Working hours as per roster, including occasional weekends, holidays and event days.
- Field visits and outstation camps as required.

Reporting Structure
- Reports to: Operations Manager
- Works closely with: Medical Superintendent/Medical Director, Dean/Principal’s office, Department Heads, Marketing, Front Office, Billing/TPA Desk, Nursing and Administration

Pay: From ₹15,000.00 per month

Benefits

- Flexible schedule
- Provident Fund

Work Location: In person

📌 PRO (Puducherry)
🏢 Sri Venkateshwaraa Group Of Institution
📍 Puducherry