Description

- Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
- Managing PPC budgets, while strengthening platform accounts and key client relationships.
- Executing & optimizing multiple PPC campaigns simultaneously.
- Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).
- Targeting selected groups through keyword and audience research.
- Managing and editing campaign budgets and adjusting bids to optimize ROAS.
- Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
- Reporting KPIs to management on a regular basis via various dashboards.
- Producing engaging explicit and concise copy for campaigns.
- Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
- Reducing risk of click fraud and irrelevant spend.
- Staying up-to-date with PPC/SEM trends and techniques,



and applying them where relevant.
- Generating maximum leads/conversions within the designated budget.
- Research and analyze competitor ads, keywords, and strategies using a variety of tools like aHrefs, SEMRush, Spyfu, etc.

Requirements :

- Must be well versed with all types of campaigns across all ad platforms: CPL, CPA, CPM, CPC, CPI, and CPV.
- Experience in data analysis and reporting.
- Familiarity with multiple platforms (e.g. Google, Facebook, Linkedin & Quora Ads ) is preferred.
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc).
- In-depth knowledge of running B2B and B2C all types of campaigns.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

📌 PPC Executive (Hyderabad)
🏢 Web9 Technologies
📍 Hyderabad