Location: Bengaluru, Karnataka

Work Mode: Work From Office (WFO)

Experience: 4-6 years

Employment Type: Full-time

About Supply6

Supply6 is a health and nutrition brand focused on science-backed supplements, healthy snacks, and functional foods. We aim to make everyday nutrition more accessible through high-quality products, compelling brand experiences, and a strong digital-first approach. As we scale our business and expand our customer base, we are looking for a Performance Marketing Lead to drive our digital growth, scale advertising investments, and build a profitable customer acquisition engine.

Role Overview

We are looking for a highly experienced, data-driven Performance Marketing Lead who has successfully scaled monthly advertising spend by approximately ₹6 crore more while maintaining strong business performance. The ideal candidate should have hands-on experience scaling D2C or consumer brands, managing large advertising budgets, improving customer acquisition efficiency, and driving revenue growth across digital channels. This role requires someone who has personally handled significant budgets and can demonstrate measurable business impact through data-backed decisions.

Key Responsibilities

- Own the end-to-end performance marketing strategy across Meta Ads, Google Ads, and other relevant paid acquisition channels.
- Drive revenue growth, customer acquisition, and overall marketing efficiency across digital platforms.
- Develop and execute strategies to improve ROAS, CAC, conversion rates, and customer lifetime value (LTV).
- Manage large advertising budgets, allocation strategies, campaign structures, and bidding approaches.
- Lead audience segmentation, creative testing, campaign experimentation, and landing page optimisation.
- Work closely with the creative, content, product, and e-commerce teams to develop high-performing ad creatives and improve conversion rates.
- Analyse campaign performance, identify growth opportunities, and make data-driven decisions to maximise returns.




- Build effective attribution and reporting frameworks to track spend, revenue, recent customer acquisition, and profitability.
- Develop strategies for scaling customer acquisition while managing diminishing returns and channel saturation.
- Monitor marketing funnel performance and collaborate with the team to improve the entire customer journey, from ad impression to purchase and repeat orders.
- Lead and mentor the performance marketing team, agencies, and external partners, where applicable.
- Stay updated on advertising platform developments, emerging growth strategies, and industry benchmarks.

Required Qualifications & Experience

- 4-6 years of experience in performance marketing, digital acquisition, or growth marketing.
- Proven experience scaling monthly ad spend to ₹6 crore or more.
- Strong experience with D2C, e-commerce, consumer brands, or high-growth businesses.
- Hands-on expertise in Meta Ads and Google Ads, including campaign strategy, execution, optimisation, and scaling.
- Demonstrated success in managing large advertising budgets while balancing revenue growth, CAC, ROAS, and profitability.
- Strong understanding of customer acquisition economics, contribution margins, LTV, attribution, and marketing funnel optimisation.
- Experience with performance reporting, analytics tools, conversion tracking, and experimentation frameworks.
- Ability to translate business objectives into measurable performance marketing strategies.
- Strong analytical, strategic thinking, and decision-making skills.

Preferred Qualifications

- Experience scaling a health, wellness, nutrition, beauty, FMCG, or other consumer-focused D2C brand.
- Experience with creative performance analysis, landing page optimisation, and conversion rate optimisation.
- Experience building and leading performance marketing teams in a fast-growing organisation.
- Familiarity with retention marketing, CRM, and full-funnel growth strategies.

What We Are Looking For

We are looking for a growth-oriented leader who has personally managed and scaled substantial advertising budgets, not someone whose experience is limited to campaign execution or supervising an agency.

📌 Performance Marketing Manager (Bengaluru)
🏢 Supply6
📍 Bengaluru