: Performance Marketing Team Lead Position Overview

We are seeking a results-driven, analytical, and strategy-minded Performance Marketing Team Lead with 5+ years of hands-on experience to lead our user acquisition and campaign management efforts. In this role, you will be responsible for planning, executing, and optimizing high-impact performance marketing campaigns for our EdTech course launches.

You will lead a high-performing team, manage monthly ad spends of ₹5 Lakhs+, and consistently deliver a benchmark ROAS of 1:5 or higher. If you thrive in a fast-paced growth environment, excel at generating high-quality leads, and know how to scale campaigns efficiently, we want to hear from you.

Key Responsibilities1. Campaign Strategy & Launch Execution

- EdTech Course Launches: Develop end-to-end, multi-channel performance marketing strategies for new and existing course offerings (free workshops, webinars, masterclasses, and paid certification programs).
- Funnel Building: Build, test, and optimize full-funnel customer acquisition strategies—from top-of-funnel (TOFU) brand awareness/lead generation to bottom-of-funnel (BOFU) conversion campaigns.
- Go-To-Market (GTM) Planning: Collaborate with Product, Category, and Sales teams to align marketing timelines, target personas, pricing strategies, and promotional offers.
- Handle multiple client accounts : Systematically handle end to end ownership multiple client accounts by managing a pool of Digital marketing experts and bring quality leads and effective ROI’s
- Best at Cross-functional coordination

2. Performance & Budget Management

- Budget Ownership: Efficiently allocate and manage a monthly performance marketing spend of ₹5 Lakhs+ across paid channels (Meta, Google Search/Display/YouTube, LinkedIn, Quora, etc.).
- ROAS & CAC Optimization:



Maintain a consistent track record of achieving 1:5+ ROAS and lowering Customer Acquisition Costs (CAC) while scaling spend.
- Conversion Rate Optimization (CRO): Continuously optimize lead-to-paid conversion rates by analyzing ad copy, creative variations, landing page friction, and post-lead nurturing flows.

3. Lead Quality & Optimization

- Quality Lead Generation: Implement strict targeting, intent-driven audience segmentation, and lead scoring strategies to ensure high lead quality for the sales pipeline.
- Data-Driven Testing: Run rigorous A/B and multivariate tests on creatives, ad copies, landing page hooks, lead forms, and audience segments to maximize CPL (Cost Per Lead) and CPA (Cost Per Acquisition) efficiencies.
- Sales Alignment: Work closely with the Inside Sales/Tele-calling team to monitor lead feedback loops, improve lead quality scores, and bridge gaps in the sales funnel.

4. Team Leadership & Mentorship

- Lead, mentor, and grow a team of performance marketers, media buyers, and content designers.
- Establish clear KPIs, daily/weekly performance targets, and standard operating procedures (SOPs) for the marketing team.
- Conduct regular campaign reviews and foster a culture of rapid experimentation and data accountability.

5. Analytics & Reporting

- Track, analyze, and report daily campaign metrics (CTR, CPL, CPA, Conversion Rate, LTV, ROAS) using analytics tools (Google Analytics, AppsFlyer/Branch, Meta Ads Manager, Google Ads, and CRM platforms).




- Leverage attribution modeling to understand touchpoints and reallocate budgets toward top-performing channels.

Required Qualifications & Experience

- Experience: 5+ years of core hands-on experience in performance marketing/paid media acquisition, with a strong preference for candidates from the EdTech or online education space.
- Track Record: Proven history of managing monthly ad budgets of ₹5 Lakhs+ with a consistent 1:5 ROAS or higher.
- Channel Mastery: Deep expertise across Meta Ads (Facebook & Instagram), Google Ads (Search, YouTube, Performance Max), and Retargeting networks. Experience with vernacular/regional audience targeting is a robust plus.
- Tech & Tool Stack:
- Analytics & Tracking: Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager (GTM).
- CRMs & Funnels: HubSpot, LeadSquared, Zoho, or similar EdTech CRMs.
- Web/Landing Page Builders: Unbounce, WordPress, Leadpages, or similar.
- Analytical Mindset: Exceptional data analytical skills with the ability to turn complex metrics into actionable insights.
- Leadership: Prior experience managing or leading direct reports/team members.

Key Performance Indicators (KPIs)

- ROAS / ROI: Consistent minimum target of 1:5.
- Cost Per Qualified Lead (CPQL): Keeping CPL within defined category benchmarks while maintaining high lead-to-conversion percentages.
- Customer Acquisition Cost (CAC): Lowering CAC while scaling total acquisition volume.
- Ad Spend Efficiency: 100% budget utilization efficiency with minimal spend wastage.

Why Join Us?

- Direct impact on scaling a fast-growing multiple service platform.
- Dynamic work environment with high ownership and room for creative experimentation.
- Competitive compensation package and performance-linked incentives.

Pay: ₹75,000.00 - ₹100,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Performance Marketing Lead (Kochi)
🏢 datameris
📍 Kochi