Job highlights

- Preferred

About the Opportunity

- Freedom With AI is an AI education and technology company based in Hyderabad, running one of Indias most-enrolled AI learning communities with 4. 8 lakh+ learners across 80+ countries. The company helps working professionals use AI tools to grow their careers and income, with a flagship free AI masterclass that converts into paid upskilling programs.

Role & Responsibilities

- Own paid campaigns across Meta Ads, Google Ads, YouTube TrueView, and WhatsApp - strategy, execution, and optimisation.

- Drive the full webinar funnel: registration volume, show-up rate, and masterclass-to-paid conversion - not just the top of the funnel.

- Build and maintain the performance dashboard tracking CAC, CPL, webinar show-up rate, and cost per paid enrollment - shared weekly with the founder.

- Run structured A/B tests on creatives, copy, audiences, and landing pages - document every learning, scale what works, kill what doesnt.

- Manage the paid budget tightly - were bootstrapped and every rupee needs to justify itself.

- Feed audience intelligence back into product, content, and community decisions.

Skills & Qualifications

Must-Have

- 3-6 years running paid campaigns independently - not assisting. You own the numbers and can name them.

- Hands-on Meta Ads Manager and Google Ads at real monthly spend - tell us your number when you apply.

- YouTube TrueView and WhatsApp click-to-chat campaigns - built and optimised independently.

- Experience running A/B tests with structured documentation of learnings.

- Webinar or event registration funnel experience specifically - you know the difference between optimising for registrations vs show-up rate vs downstream paid conversion.

- GA4, Meta Ads Manager,



and spreadsheet modelling are daily tools - not things you occasionally open.

- Ability to read attribution data, identify funnel drop-offs, and act on them without being told.

- Comfortable building performance dashboards from scratch - not just reading ones someone else built.

- Meta Ads Manager, Google Ads, YouTube Ads - must-have.

- GA4, Meta Pixel, Google Tag Manager - must-have.

- Daily usage of AI tools (ChatGPT, Claude, or similar) in your own workflow - non-negotiable at an AI company.

Preferred

- WhatsApp Business API or click-to-chat campaigns - strong plus.

- CRM or marketing automation (GoHighLevel, HubSpot, or similar) - a plus.

- Experience in edtech, D2C, or any high-consideration funnel where the lead-to-paid journey is 3-7 days.

- Worked at a bootstrapped or early-stage company - budget discipline as a skill, not a complaint.

- Campaigns in Hindi or targeting Tier 2/3 India - strong plus.

- Solid independent execution - takes context and runs without repeated follow-ups.

Benefits & Culture Highlights

- Own the entire paid acquisition function - your decisions drive every rupee of marketing spend.

- Direct access to the founder - no layers, no approvals loop, fast decisions.

- Build from scratch - there is no existing performance marketing engine. You build it.

- Direct impact on 4. 8 lakh+ learners across 80+ countries.

- Base + quarterly performance bonus tied to ROAS and enrollment targets - your ceiling is your results.

- Clear progression path to Head of Marketing as the team scales.

- Free access to all Freedom With AI programs - learn what youre selling.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketer (Hyderabad)
🏢 super scholar
📍 Hyderabad