Role : Parent Relationship Executive

Role Overview The Parent Relationship Executive will be responsible for engaging with prospective parents and guiding them through the admissions process, ensuring a smooth, welcoming, and positive experience at every stage. The role involves responding to enquiries, building relationships with parents, providing information about the school, managing follow-ups and supporting the school's admissions goals. The executive will also ensure that every interaction reflects the values and philosophy of Shiv Nadar School.

Key Responsibilities

1. Parent Engagement & Relationship Management

- Serve as the primary point of contact for prospective parents, ensuring timely, courteous and accurate responses to enquiries across phone, email, and other communication channels.
- Build and maintain strong relationships with prospective families, understanding their expectations and guiding them through the admissions journey.
- Communicate the school's educational philosophy, curriculum offerings, distinctive programs and value proposition effectively.
- Provide a welcoming and professional experience during campus visits, school tours, information sessions and parent interactions.
- Address parent concerns and queries sensitively, escalating matters to relevant stakeholders wherever required.

2. Admissions Enquiry & Conversion Management

- Manage incoming enquiries and maintain regular, structured follow-ups with prospective parents.
- Guide families through the admissions process, including registration, application submission, documentation, assessments, interactions and admission confirmation.
- Track prospective parents across different stages of the admissions funnel and proactively follow up to facilitate progression.
- Identify potential barriers to application completion or admission acceptance and work with the admissions team to address them.
- Support campus admissions targets through proactive engagement,



effective follow-ups and a parent-centric approach, while adhering to admissions policies and procedures.

3. Admissions Data Management & Reporting

- Maintain accurate and updated records of parent enquiries, interactions, follow-ups, applications and admission status in CRM.
- Ensure timely updating of enquiry dispositions, parent feedback and communication records.
- Monitor enquiry pipelines, pending applications, conversion opportunities and follow-up requirements.
- Prepare and share periodic admissions reports, including enquiry trends, application status, conversion rates and parent feedback.
- Identify recurring parent queries, concerns and reasons for non-conversion to support continuous improvement of the admissions experience.

4. Parent Experience & Service Excellence

- Ensure a consistent, high-quality parent experience across every admissions touchpoint.
- Maintain professionalism, empathy, responsiveness and discretion in all parent interactions.
- Ensure transparency and accuracy while communicating admission criteria, processes, timelines and policies.
- Gather parent feedback and share actionable insights to improve admissions communication and service delivery.
- Represent Shiv Nadar School professionally, reinforcing its commitment to excellence in education and meaningful parent partnerships.

Key Skills & Competencies

- Excellent verbal and written communication skills
- Strong interpersonal, relationship-building and active listening skills.
- A warm, empathetic and service-oriented approach to parent engagement.
- Ability to articulate educational programs and institutional values with clarity and confidence.
- Robust organizational skills, attention to detail and ability to manage multiple priorities.
- Proactive follow-up and problem-solving capabilities.
- Comfort with data management, reporting, and CRM systems.
- Ability to work collaboratively with academic and administrative teams.
- High standards of professionalism, confidentiality, and integrity.

📌 Parent Relationship Executive (Noida)
🏢 Shiv Nadar School
📍 Noida