The role of the Marketing Support Specialist/Analyst is critical to the functioning of the Product Marketing organization. She/He shall be responsible sourcing, maintaining, analysing and reporting of data pertaining to business categories in the portfolio.

Key aspects of the role shall include:

- Data Analysis and Reporting: Gathering and analyzing sales data from various sources, such as CRM systems, sales reports, and market trends. Presenting this data in a meaningful way through reports, charts, and graphs to help the marketing team understand performance and identify areas for improvement.

2.Forecasting: This involves analyzing historical data, market trends, and other relevant factors to provide forecasts that help the marketing team set realistic targets and make strategic decisions regarding New Product Development and Go-to-Market.

- Performance Tracking: Analyst shall track the performance of NPIs and GTMs against key performance indicators (KPIs).



They identify trends and patterns in the data to help the marketing team understand what is working well and where improvements are needed.
- Market Research: Shall further support analysis of market research to identify recent opportunities, potential customers, and market trends.
- Pricing Analysis: Analyze pricing strategies and help to set competitive and profitable pricing structures for products or services. Monitor competitor pricing and market demand to ensure the sales/marketing teams are pricing products appropriately.
- Communication and Collaboration: Collaborate with various departments, including sales, finance, and operations, to source, share insights and align strategies. Communicate findings and recommendations to management regularly.

📌 Marketing & Sales Analyst (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram