We are looking for a strategic marketing professional responsible for building Credstone's institutional brand, market credibility, founder visibility and industry relationships. This is not a graphic design or performance marketing role. The focus is long-term reputation, thought leadership and execution.

Key Responsibilities:

- Develop and execute the annual brand strategy and marketing calendar.
- Drive founder branding through LinkedIn, articles, interviews, podcasts, speaking engagements and awards.
- Manage PR agencies and relationships with journalists, financial media and industry publications.
- Coordinate production of articles, whitepapers, newsletters, research reports and presentations.
- Build and maintain institutional databases (banks, NBFCs, CFOs, merchant bankers, PE/VC, CAs, CSs, listed companies, IPO companies, associations).
- Execute email campaigns, physical mailers, gifting, research distribution and outreach.
- Organise webinars, CFO roundtables, client events and industry knowledge sessions.
- Develop partnerships with industry bodies, chambers, universities and qualified associations.
- Track marketing analytics, media mentions, website performance and brand visibility.
- Monitor competitors (CRISIL, CARE, ICRA, India Ratings, Acuit,



Brickwork, Infomerics) and submit a monthly intelligence report.

Existing Internal Support:

- Website management
- Graphic design
- Brochure and presentation design
- LinkedIn creatives

Monthly KPIs:

- 8-10 thought leadership LinkedIn posts coordinated.
- 2 long-form articles/whitepapers.
- 1 newsletter.
- 1 webinar/roundtable/event.
- Regular PR opportunities and media mentions.
- 2550 new institutional relationships added to CRM.
- Monthly marketing dashboard.
- Monthly competitor intelligence report.

Desired Profile:

- 10+ years of experience in B2B financial services, banking, NBFC, consulting, ratings, capital markets or wealth management.
- Excellent written and verbal communication.
- Highly organised, proactive and execution-oriented.
- Strong networking and relationship-building ability.
- Strategic thinker who enjoys building brands and coordinating multiple stakeholders.

Long-term Objective: Establish Credstone as one of India's most trusted and respected credit rating agencies through consistent brand building, institutional relationships and thought leadershipnot merely lead generation

📌 Marketing, PR & Strategic Communications Manager (Mumbai)
🏢 Naukri e-Hire
📍 Mumbai