Job Summary

We are seeking an experienced and energetic Marketing Manager with a strong background in the Retail Textile & Saree Industry. The ideal candidate will be responsible for driving store footfalls, developing innovative marketing campaigns for festival and wedding seasons, managing social media promotions, and expanding overall brand presence to boost retail sales.

Key Responsibilities

Footfall & Revenue Generation: Design and execute strategic offline and online marketing campaigns to increase customer footfalls and drive sales growth across retail stores.

Campaign & Seasonal Planning: Plan, budget, and manage end-to-end promotional campaigns for major festivals (Sankranti, Dasara, Diwali) and wedding seasons.

Social Media & Digital Marketing: Oversee digital strategy on Instagram, Facebook, and WhatsApp to showcase new saree collections (Pattu, Kanchi, Banarasi, Fancy, Silk, Handloom, etc.) and generate quality leads.

Influencer & Content Management: Collaborate with local fashion influencers, models, agency partners, and photographers to produce engaging video content, reels, and photoshoots.

Visual & Local Branding: Oversee store branding, hoardings, print ads, event sponsorships, and local BTL (Below-The-Line)



marketing activities.

Customer Loyalty & Engagement: Implement customer retention programs, loyalty schemes, and personalized WhatsApp campaigns to drive repeat visits.

Market & Competitor Analysis: Track textile market trends, competitor pricing, and emerging consumer preferences to continuously refine marketing strategies.

Key Requirements & Qualifications:

Experience: 3 to 4+ years of proven marketing experience in Retail Textiles, Sarees, Ethnic Wear, or Apparel Retail.

Education: Bachelor’s Degree or MBA in Marketing / Fashion Management (preferred).

Industry Knowledge: Deep understanding of saree fabrics, weaving techniques, traditional vs. trendy collections, and retail consumer behaviour.

Core Skills

Expertise in social media marketing (Meta Ads, Instagram Reels, Content Creation).

Strong skills in campaign budgeting, vendor management, and local advertising.

Excellent leadership, negotiation, and analytical skills.

Language Proficiency: Fluent in Telugu and English (Hindi is an added advantage).

Job Details

Position: Full-Time

Location: Medchal/Malkajgiri Dist

📌 Marketing Manager – Retail (Saree & Ethnic Wear) (Hyderabad)
🏢 Gayathri Reddy Sarees
📍 Hyderabad