22 Oct
|
Kody Technolab
|
Ahmedabad
22 Oct
Kody Technolab
Ahmedabad
Key Responsibilities:
- Own distributor and channel marketing: partner kits, onboarding packs, territory launch plans, and co-marketing programs
- Build and maintain our sales and marketing collateral library, including datasheets, brochures, decks, case studies, and ROI tools
- Manage our advertising, PR, and influencer marketing agencies, covering briefing, budgets, timelines, and quality of deliverables
- Lead PR agency coordination specifically: media outreach, press releases, and journalist/analyst engagement
- Coordinate influencer campaigns end to end, from agency briefing through performance tracking
- Act as the coordination point across Digital Marketing, Creative Studio, and channel initiatives, tracking status, flagging risks, and keeping execution aligned to plan
- Apply brand standards consistently across partner, agency, and product facing materials
- Support product launches, trade shows, events, and live demos
Required Skills & Qualifications: (List must-have skills, technical expertise, certifications, etc.)
- 5 to 7 years of B2B marketing experience, ideally with a tangible product company (industrial, hardware, robotics, automation, medtech, or capital equipment)
- Hands on experience building sales and marketing collateral for B2B sales cycles
- Working knowledge of distributor/dealer channel mechanics
- Experience managing external agencies, advertising and/or influencer marketing, including briefing, budgets, and deliverable review
- Robust written and verbal communication and the ability to synthesize status across multiple workstreams
Preferred Skills (Nice to Have):
- PR agency management experience. This is a capability we're actively building, and candidates with direct experience here stand out
- Experience managing a digital marketing team
- International GTM or distributor exposure
- Background in robotics, automation, or tangible product company
- MBA or PGDM in Marketing
What You'll Get
- Direct access to the CMO and visibility across the entire marketing function
- Ownership of channel marketing and the agency ecosystem at a growing NSE listed company
- Exposure to international GTM and C suite level marketing operations
- A clear growth path: strong performers will be considered for Senior Marketing Manager within 12 months
Educational Qualification:
MBA Marketing or equivalent experience in the marketing field.
- Engineering background preferred.
📌 Marketing Manager (Ahmedabad)
🏢 Kody Technolab
📍 Ahmedabad