The incumbent will be responsible for driving growth in HDB’s business across all its digital assets – Website, App The incumbent a solid grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, email campaigns, social media and display advertising campaigns
- Implement Martech tools
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create content, augment digital assets and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
DESIRABLE SKILLS
- Strong expertise in Customer Acquisition, Retention and Engagement
- Marketing Experience in D2C cos preferred
- Experience in managing cross-functional teams and working with UI/UX partners and tech teams
- Working knowledge of Banking, Lending.
Bachelor’s/ Post graduate degree in Marketing or related field ( tech graduates preferred).