Purpose/Objective

To support the development and execution of marketing strategies that strengthen brand positioning, enhance customer engagement, generate qualified leads, and drive sales across Adani Realty's residential, commercial, and mixed-use developments.

The role will be responsible for market intelligence, campaign planning, consumer insights, competitive benchmarking, and strategic marketing initiatives to support business growth and achieve revenue targets.

Key Responsibilities of Role

Marketing Strategy & Planning - Assist in developing and implementing project-specific and corporate marketing strategies aligned with business objectives.

- Support annual marketing plans, budget allocation, and strategic initiatives for ongoing and upcoming projects.
- Conduct market assessments to identify customer trends, demand patterns, and growth opportunities.
- Develop go-to-market strategies for recent project launches and sales initiatives.

Market Research & Consumer Insights - Conduct market research and customer behavior analysis to identify target audience segments.

- Gather and analyze customer insights to improve product positioning and marketing effectiveness.
- Monitor real estate market trends, industry developments, and competitor activities.
- Prepare strategic recommendations based on market intelligence and business requirements.

Brand Management - Ensure adherence to brand guidelines across all marketing and communication activities.

- Support initiatives to enhance brand visibility, reputation, and customer perception.
- Coordinate with creative and digital agencies for development of marketing collateral and campaigns.
- Maintain consistency in messaging across online and offline channels.

Campaign Management - Plan and execute integrated marketing campaigns across digital, print, outdoor, events, and social media platforms.

- Track campaign performance and suggest optimization measures to improve ROI.




- Coordinate with media agencies and vendors for campaign deployment and execution.
- Ensure timely delivery of marketing activities within approved budgets.

Digital Marketing & Lead Generation - Support digital marketing initiatives including SEO, SEM, social media, email marketing, and performance marketing.

- Track lead generation effectiveness and marketing funnel performance.
- Analyze customer acquisition costs, lead conversion metrics, and campaign outcomes.
- Work closely with Sales and CRM teams to improve lead quality and conversion rates.

Strategic Reporting & Analytics - Prepare marketing dashboards, reports, and presentations for management reviews.

- Monitor project-wise marketing performance and customer engagement metrics.
- Analyze campaign ROI and business impact of marketing investments.
- Present actionable insights to support strategic decision-making.

Stakeholder Management - Collaborate with Sales, CRM, Product Development, Design, Finance, and external agencies.

- Coordinate with channel partners and vendors for marketing initiatives.
- Support leadership in strategic marketing projects and special assignments.

Technical Competencies

Brand Management,Marketing Strategy Development,Market Research & Competitive Analysis,Lead Generation & Conversion Management,Digital Marketing Strategy

Qualifications and Experience

Educational Qualifications - MBA / PGDM in Marketing, Strategy, Business Management, or related discipline from a reputed institution.

- Bachelor's degree in Marketing, Business Administration, Commerce, Engineering, or related field.

Experience - 3–7 years of experience in Marketing Strategy, Brand Management, Business Development, Market Research, or Strategic Marketing.

- Preferably from Real Estate, Infrastructure, Hospitality, Retail, FMCG, or Consumer-focused industries.
- Experience in campaign management, market intelligence, customer analytics, and lead generation strategies.
- Exposure to project launches, branding initiatives, and performance marketing will be preferred.

Lead – Marketing Strategy

📌 Lead – Marketing Strategy (Noida)
🏢 Adani Group
📍 Noida