The Key Accounts Manager - Modern Trade will be responsible for developing and managing relationships with key retail partners to maximize sales and achieve business objectives. This role involves strategic planning, execution of account-specific marketing initiatives, and ensuring alignment between the company's goals and the needs of our retail partners.
The Key Accounts
Manager will also analyze market trends, monitor competitor activities, and collaborate with internal teams to drive growth within the modern trade segment.
Key Responsibilities
- Develop and implement key account strategies to drive sales growth and enhance market presence.
- Manage relationships with major retail partners, ensuring alignment and partnership effectiveness.
- Conduct regular business reviews with key accounts to track performance, discuss strategies, and identify opportunities.
- Collaborate with marketing and sales teams to design and execute promotional activities and in-store merchandising strategies.
- Monitor sales performance, analyze data, and prepare reports to share insights with stakeholders.
- Identify new business opportunities within existing accounts and pursue current key account partnerships.
- Stay updated on industry trends, market dynamics, and competitor activities to capitalize on opportunities.
Skills Required
- Strong negotiation and communication skills to manage and influence stakeholders.
- Excellent analytical and problem-solving abilities to interpret data and make informed decisions.
- Proven track record in account management or sales within the modern trade channel.
- Strong organizational skills with the ability to manage multiple priorities and meet deadlines.
- Ability to work collaboratively in a cross-functional team environment.
Tools Required
- Proficiency in CRM software for managing customer relationships and tracking sales activities.
- Experience with sales analysis tools and reporting software to evaluate performance metrics.
- Familiarity with Microsoft Office Suite (Excel, PowerPoint, Word) for reporting and presentations.
- Knowledge of trade promotion management systems is a plus.
The ideal candidate will have a solid understanding of the modern trade landscape, a passion for building lasting relationships, and a drive for achieving outstanding results in a competitive market.
About the Role
The Key Accounts Manager - Modern Trade will be responsible for managing and developing relationships with key retail partners. This role will focus on driving sales growth and ensuring the brand's presence in major retail outlets. The manager will analyze market trends and customer needs to develop effective strategies.
About the Team
You will join a dynamic team committed to fostering strong relationships with modern trade clients. The team emphasizes collaboration and innovation, working together to achieve common goals. Support and resources will be available to help you excel in your role.
You are Responsible for
Building and maintaining partnerships with key retail accounts.
Developing and executing account plans to achieve sales targets.
Identifying growth opportunities and implementing strategic initiatives.
Monitoring performance metrics and adjusting strategies as needed.
Collaborating with internal teams to align on promotional activities and inventory management.
To succeed in this role – you should have the following:
Proven experience in account management or sales within the FMCG or retail industry.
Robust negotiation and communication skills to influence key stakeholders.
Analytical skills to interpret data and derive actionable insights.
A proactive approach to problem-solving and a results-oriented mindset.
Ability to work independently while collaborating effectively with teams.
📌 Key Accounts Manager - Modern Trade (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram
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