22 Oct
|
Eastman Auto u0026 Power
|
Gurugram
22 Oct
Eastman Auto u0026 Power
Gurugram
Are you a talented and driven individual with a passion for creating impactful and successful public relations campaigns? If so, we may have the perfect opportunity for you! Eastman Auto is currently seeking a Head of Public Relations to join our dynamic team and lead our efforts in shaping our brand image and managing our external communications.
As the Head of Public Relations, you will be responsible for creating and implementing strategic public relations initiatives to increase our brand visibility and drive positive public perception. You will work closely with our marketing, sales, and executive teams to ensure that our messaging is consistent and aligns with our overall business objectives.
Key Responsibilities
- Develop and execute comprehensive public relations strategies that support Eastman Auto’s overall goals and objectives.
- Build and maintain strong relationships with media outlets, journalists, and influencers to secure press coverage and positive media exposure.
- Manage and oversee all external communications including press releases, media kits, and company statements.
- Proactively identify and capitalize on opportunities to showcase Eastman Auto’s key executives and thought leadership positions within the industry.
- Act as a spokesperson for the company, representing Eastman Auto in media interviews and industry events.
- Monitor and analyze media coverage and sentiment to assess the effectiveness of public relations efforts and identify opportunities for improvement.
- Serve as a brand ambassador, ensuring that all outward-facing communications are aligned with our brand identity and values.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
- 5+ years of experience in public relations or communications, with a proven track record of successfully executing PR strategies and campaigns.
- Strong written and verbal communication skills, with the ability to craft compelling messaging and narratives.
- Ability to think creatively and strategically, with a strong understanding of the media landscape and current trends in public relations.
- Proven experience in building and nurturing relationships with media contacts and influencers.
- Excellent organizational and project management skills, with the ability to multi-task and meet tight deadlines.
Eastman Auto is a fast-growing company in the automotive industry, and we are looking for a passionate and dedicated individual to help us build and maintain a positive public image. If you are a creative and strategic thinker with a strong understanding of public relations, we encourage you to apply for the role of Head of Public Relations and join our team!
We offer a competitive salary, benefits package, and a dynamic work environment that values teamwork and innovation. Join us and help shape the future of Eastman Auto!
The role of Head of Public Relations is a crucial position within Eastman Auto and Power Limited (EAPL) with the primary responsibility of managing the organization's reputation and fostering positive relationships with the public, media, and other stakeholders. The Head - PR shall be responsible for developing and implementing communication strategies to promote a positive public image and enhance the organization's brand. This role requires a combination of robust communication skills, strategic thinking, and the ability to build and maintain relationships with a wide range of stakeholders.
- Developing and implementing PR strategies:
Head - PR shall be responsible for developing comprehensive PR strategies that align with the EAPL's overall goals and objectives. This includes crafting messages and communication plans to effectively reach target audiences and promote a positive public image.
- Media relations:
Head - PR shall be responsible for building and maintaining relationships with members of the media, which includes pitching stories, writing press releases, and organizing press events to generate positive media coverage for the organization.
- Crisis management:
In the event of a crisis or negative publicity, the Head - PR must be prepared to act swiftly and decisively to protect the organization's reputation. This involves developing crisis communication plans, managing media inquiries, and effectively communicating with all stakeholders during a crisis.
- Internal communications:
Head - PR shall in conjunction with the HR department and CHRO be responsible for managing internal communications within the organization, ensuring consistent messaging and alignment with the overall PR strategy.
- Content creation:
Head - PR shall be responsible for the creation of written and visual content, including press releases, blog posts, social media content, and other materials that support the organization's PR efforts.
- Brand management:
The head of public relations shall along with the Head -MarCom play a role in managing the organization's brand and ensuring that all communications are consistent with the brand's values and positioning.
- Stakeholder relations:
Building and maintaining positive relationships with a wide range of stakeholders, including customers, employees, investors, and community members, is a critical part of the head of public relations' role.
- Agency Management
Head - PR shall be the primary link between EAPL and the agency. The Head - PR shall be instrumental in identifying, onboarding, briefing and the process of reviewing the PR agency as may be required.
- Measuring and analyzing PR efforts:
Head - PR shall be responsible for evaluating the effectiveness of PR efforts through the use of key performance indicators and analytics, and using this data to inform future PR strategies.
This is a dynamic and challenging role that requires strong communication skills, strategic thinking, and the ability to navigate complex and ever-changing media landscapes.
📌 Head - Public Relations (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram