We, at Bharti Axa Life Insurance are seeking ambitious talent ready to make an immediate impact within our fast-paced and innovative workplace. We are hiring for our Marketing Department.

Bharti Life is rebuilding its brand from day zero, and social is one of our biggest bets. We want to make life insurance something people stop, watch and share, across every platform and every generation on it.

Main Purpose of Job

- Social storytelling across Instagram, YouTube, LinkedIn, X and whatever comes next, with each platform treated as its own medium and audience
- Audience strategy by platform and generation: Gen Z on Reels, millennials on YouTube, working professionals on LinkedIn, parents on WhatsApp
- Influencer and creator programmes, from selection and briefing through contracts, compliance and measurement
- Social content for our advisor network that advisors actually want to post
- A solo seat, run with content and influencer agencies. You brief, direct and approve their work, and write,



shoot and edit yourself when speed matters
- Community, real-time response and moments marketing, in step with PR and ORM

Job Expectation:

- A portfolio of social work you built and can walk us through
- Proof that you've made a dull, complex or regulated category travel on social
- Deep feel for story: structure, character, tension and payoff. You watch films and series critically and can explain why a scene works
- A record of getting excellent work out of agencies through sharp briefs, fast feedback and a high bar
- Working knowledge of creator economics, platform algorithms and paid amplification
- AI tools built into your own workflow
- Respect for the rules, including IRDAI advertising guidelines and disclosure norms
- A social person: well networked, curious, always on

Experience: 5-8 Years of experience

📌 Head of Social (Mumbai)
🏢 Bharti AXA Life Insurance
📍 Mumbai