Company Description India’s Future Investors (IFI) is India’s pioneering Money Entertainment Reality Show, where real-world financial scenarios meet high-pressure competition. Through immersive challenges, IFI explores how people think, prioritize, and make decisions about money when time and pressure are against them. The show blends money intelligence, human behavior, and entertainment in the search for “India’s Money Rockstar.” Viewers are invited not only to watch but to participate, compete, and follow the journey as contestants prove their financial acumen under pressure.

IFI is building a energetic platform for engaging audiences around personal finance, decision-making, and competitive storytelling.

Role Description The Head of Marketing is a full-time, remote role responsible for leading the overall marketing vision and execution for India’s Future Investors. This role includes developing and implementing integrated marketing strategies across digital, social, and traditional channels to grow brand awareness, viewership, and audience engagement. Day-to-day responsibilities involve managing marketing campaigns, overseeing brand messaging and creative assets, and coordinating with production, content, and sales teams to ensure cohesive communication.

The Head of Marketing will analyze audience data and market trends, optimize campaigns based on performance,



and manage external agencies or partners as needed. This position also involves shaping public relations initiatives, driving promotional events and partnerships, and building a strong, consistent brand presence for IFI.

Qualifications

- Demonstrated expertise in Market Planning and Marketing Management, with the ability to design and execute comprehensive marketing strategies.
- Strong background in Market Research and data-driven decision-making to understand audience behavior and optimize campaigns.
- Experience collaborating with Sales teams to align marketing efforts with audience growth, sponsorships, and revenue objectives.
- Proficiency in Public Relations, including media outreach, press releases, and reputation management for entertainment or media brands.
- Proven experience leading marketing for media, entertainment, television, or digital content platforms is highly beneficial.
- Ability to manage cross-functional teams, agencies, and stakeholders in a fast-paced, remote environment.
- Excellent communication, storytelling, and presentation skills, with a focus on audience engagement and brand building.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Head of Marketing (India)
🏢 India's Future Investors - Money Entertainment Reality Show
📍 India