: Head of Growth & Marketing

Company: ISCAP Services

Website: https://iscapservices.com

Position: Head of Growth & Marketing

Experience: 5–10+ years preferred

Industry: EdTech | Education | Skill Development | Employability

Employment Type: Full-time / Leadership Role

Location: India (Remote / Hybrid / In office, depending on business requirements)

Compensation: Competitive, based on experience and mutual agreement

Key Performance Indicators (KPIs)

Performance will be evaluated against mutually agreed targets, including:

- Number of qualified enquiries generated.
- Cost per qualified lead and overall cost per lead.
- Lead-to-counselling and lead-to-enrolment conversion rates.
- Number of paid enrolments and marketing-attributed revenue.
- Customer acquisition cost (CAC) and contribution margin from acquired learners.
- Return on advertising spend and campaign profitability.
- Website traffic, organic search growth, and SEO-driven enquiries.
- Landing-page conversion rates and reduction in funnel drop-offs.
- Campaign tracking accuracy and lead response coordination.
- Content engagement and its measurable contribution to acquisition.
- Marketing budget adherence and overall team performance.

Targets will be set after assessing ISCAP's current business stage, course economics, available budgets, and historical performance. Growth will be measured by commercial outcomes rather than vanity metrics alone. Required Qualifications & Experience
- 5–10+ years of experience in growth marketing, performance marketing, digital marketing, or customer acquisition.
- Demonstrated experience generating measurable leads and revenue through digital channels.
- Hands-on expertise in Google Ads, Meta Ads, SEO, conversion optimization, and marketing analytics.
- Experience managing campaign budgets, tracking CAC, optimizing conversion funnels, and improving campaign profitability.
- Working knowledge of Google Analytics 4, Google Search Console, CRM platforms, landing-page optimization, and reporting dashboards.
- Strong understanding of audience segmentation, lead qualification, attribution, remarketing, and marketing automation.




- Experience managing marketing teams, agencies, or cross-functional projects.
- Excellent analytical, communication, planning, and problem-solving skills.
- Ability to work in a growth-stage business where priorities, channels, and processes may evolve.

Experience in EdTech, online education, higher education, skill development, training, recruitment, or student acquisition will be preferred. Candidates who have scaled early-stage businesses, developed performance-driven acquisition systems, or directly contributed to revenue growth will have an advantage.

Ideal Candidate Profile

We are looking for a growth leader who:
- Thinks in terms of revenue, conversions, customer acquisition cost, and business sustainability.
- Can design a strategy and execute campaigns personally when required.
- Understands the complete marketing funnel rather than focusing only on advertising or social media reach.
- Makes decisions using data, experimentation, and commercial judgement.
- Can build processes that deliver consistent results instead of relying on occasional campaigns.
- Works effectively with founders, sales teams, admissions counsellors, technology teams, and creative professionals.
- Takes ownership of outcomes, manages budgets responsibly, and continuously improves performance.

First 90 Days: Expected Outcomes First 30 Days — Audit & Strategy

- Audit existing digital channels, website performance, marketing assets, lead sources, and conversion processes.
- Define target audiences, core value propositions, priority courses, and acquisition opportunities.
- Establish baseline metrics, tracking requirements, budget assumptions, and a growth plan.

Days 31–60 — Launch & Optimize

- Launch or optimize priority campaigns across suitable acquisition channels.




- Improve landing pages, enquiry forms, lead tracking, and coordination with admissions.
- Establish a reporting dashboard and a structured campaign review process.
- Identify early indicators of lead quality, conversion performance, and acquisition economics.

Days 61–90 — Build Repeatability

- Identify scalable acquisition channels based on verified performance data.
- Present a transparent channel-wise acquisition and marketing budget plan.
- Demonstrate measurable improvements against established baseline metrics.
- Establish a repeatable campaign, content, analytics, and conversion optimization framework.
- Deliver a 6–12-month growth roadmap linked to enrolment and revenue targets.

What ISCAP Offers
- An prospect to build the growth engine of an emerging education and employability business.
- Direct involvement in strategic decision-making with the founder.
- Ownership of marketing strategy, customer acquisition, campaign execution, and measurable growth outcomes.
- The opportunity to build a marketing team, test current channels, and establish scalable acquisition systems.
- Compensation and potential performance-linked incentives to be discussed based on experience, role scope, and company stage.

Application Process

Interested candidates should share

1. An updated resume or LinkedIn profile.
2. A brief overview of their growth and marketing experience.
3. Examples of campaigns, acquisition systems, or revenue growth initiatives they have managed.
4. Relevant performance metrics, such as lead generation, CAC, conversion improvement, or ROAS, where available.
5. Current location, availability, and compensation expectations.

To apply: Share your profile through the official ISCAP Services website or the designated recruitment contact.

- Our expectation: We are not looking for someone who simply runs advertisements or posts content. We want a growth leader who can build a reliable acquisition system, generate qualified student demand, convert enquiries into paying learners, and make marketing a measurable driver of sustainable business growth.

📌 Head of Growth & Marketing (India)
🏢 ISCAP SERVICES
📍 India