Responsibilities

- Manage paid advertising campaigns on platforms like LinkedIn and Google Ads, optimizing spends.
- Lead SEO/AEO/GEO strategy to optimize the website for search engines and drive organic traffic.
- Manage the Marketing Automation Platform to drive adoption, process compliance and marketing outcomes.
- Manage the martech stack, ensuring optimized integrations and data flow.
- Leverage AI – GenAI, agents, workflows – to improve productivity, efficiency and outcomes
- Collaborate with internal teams to create conversion-optimized landing pages.
- Evaluate and optimize end-to-end customer experience across digital channels.
- Own the opt-in marketing database, ensuring process compliance and data validity.
- Manage dashboards for key performance indicators (KPIs) to report the effectiveness of digital marketing efforts.
- Collaborate with other departments within the organization to ensure alignment and maximize results.




- Manage the overall digital marketing budget, working with internal stakeholders.
- Lead and manage a team, providing guidance, mentorship, and training.
- Stay up to date on the latest digital marketing trends and technologies, with the objective of experimenting on a "fail fast" mode.

Required skills and qualifications

- Bachelor's degree in marketing, business, or a related field.
- At least 10 plus years of experience in digital marketing, with a focus on B2B technology companies.
- Robust leadership and management skills.
- Proven track record of developing and executing successful digital marketing campaigns.
- Deep knowledge of LinkedIn, Google, YouTube and programmatic advertising.
- Experience implementing AI tools and workflows for digital marketing

📌 Head of Digital Marketing (Noida)
🏢 Tech Mahindra
📍 Noida