Urgent Hiring || Marketing Head – E-commerce || Goregaon east, Mumbai ||

Location- Goregaon east, Mumbai

Profile- Marketing Head – E-commerce

Experience-5 years ctc range-15 years

Working Days- 6 days (2nd & 4th sat off)

- E-commerce & Digital Marketing Strategy

- Develop and execute the overall digital marketing strategy aligned withbusiness and revenue objectives.
- Drive customer acquisition, engagement, conversion, and retention across digital channels.
- Develop strategies to increase website and marketplace traffic, sales, and brand visibility.
- Identify new digital marketing opportunities, platforms, and emerging trends.
- Plan and execute marketing campaigns for current product launches, offers,festive seasons, and promotional events.

2. Performance Marketing & Paid Ads
- Lead performance marketing activities across Google Ads, Meta Ads, YouTube, Amazon Ads, and other relevant platforms.
- Plan and manage monthly advertising budgets and ensure optimumROI/ROAS.
- Monitor key metrics such as ROAS, CAC, CPC, CPM, CTR, CVR, revenue,and conversions.
- Develop and implement strategies for customer acquisition and remarketing.
- Continuously optimize campaigns based on performance data and customer behavior.
- Work closely with the E-commerce team to improve conversion rates and overall online revenue.

3. Social Media Management
- Develop and execute the social media strategy across Instagram,
- Facebook, YouTube, LinkedIn, and other relevant platforms.
- Plan monthly social media calendars and ensure timely execution.
- Increase followers, engagement, reach, brand awareness, and community interaction.
- Track social media trends and develop relevant, engaging, and platform-specific content.
- Manage social media campaigns, contests, collaborations, and promotional activities.

4. Content Strategy & Creation




- Develop an effective content strategy across social media, website, marketplaces, email, and other digital platforms.
- Oversee creation of Reels, videos, posts, carousels, banners, productcreatives, blogs, product descriptions, ad copies, and othermarketing content.
- Ensure content is aligned with the brand identity, target audience, and business objectives.
- Develop creative concepts and campaigns that drive both brand awareness and sales.
- Ensure consistency in brand communication across all digital touchpoints.

5. Graphics & Creative Management
- Lead and manage the creative/graphic design team.
- Define creative requirements for social media, performance ads,marketplaces, website, campaigns, and promotions.
- Review and approve designs, videos, banners, product creatives, and other marketing assets.
- Ensure all creatives maintain consistent brand guidelines and visual identity.
- Work with designers and video editors to improve creative quality and campaign performance.
- Develop creative concepts specifically focused on improving advertising CTR and conversions.

6. Marketplace & E-commerce Marketing
- Work closely with marketplace teams to support growth across platforms such as Amazon, Flipkart, Myntra, Nykaa, and other relevant marketplaces.
- Develop marketing strategies for marketplace visibility, traffic, conversions, and sales.
- Coordinate marketplace advertising and promotional campaigns.
- Analyze marketplace performance and identify opportunities for growth.
- Ensure product listings, images,



A content, banners, and promotional
- creatives are optimized from a marketing perspective.

7. Influencer & Affiliate Marketing
- Develop and execute influencer marketing strategies to increase brand awareness and sales.
- Identify relevant influencers, creators, and content partners.
- Manage influencer campaigns, collaborations, deliverables, and performance.
- Explore affiliate and creator-led marketing opportunities.
- Measure campaign effectiveness and ROI.

8. SEO, Website & CRM
- Work with SEO teams/agencies to improve organic traffic and search visibility.
- Oversee website content, landing pages, banners, and promotional communication.
- Identify opportunities to improve website conversion and customer journey.
- Coordinate with CRM teams for email, WhatsApp, SMS, and remarketing campaigns.
- Develop strategies for customer retention and repeat purchases.

9. Analytics & Reporting
- Track and analyze marketing performance across all digital channels.
- Prepare regular reports covering sales, leads, traffic, engagement, ROAS, CAC, conversions, and marketing ROI.
- Use data and customer insights to improve marketing decisions.
- Conduct competitor and market analysis.
- Present marketing performance and growth plans to senior management.

10. Team Management
- Build, manage, and mentor the marketing team including performance marketers, social media executives, content writers, graphic designers, video editors, and other digital marketing resources.
- Set KPIs and performance objectives for the marketing team.
- Ensure timely execution of campaigns and marketing deliverables.
- Coordinate effectively with E-commerce, Sales, Product, and other internal teams.
- Manage external agencies, freelancers, influencers, and other marketing partners.

📌 Head of Ecommerce (Mumbai)
🏢 orbiTouch HR (orbiTouch outsourcing
📍 Mumbai